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Six Ways To Stop A Reputation Problem Before It Starts

1. Be accessible.

Most problems stem from anger caused by lack of communication. The more accessible and transparent you are the better. Take the patients call. Deal with problems head on before they go online. The sooner you can address the upset person, the happier theyre going to be - its a classic customer service idea.

2. Be proactive.

If 20 people have given you good online reviews and someone writes a bad review, thats not such a big deal. If no one has given you a good review and someone gives you a bad review you have 100% bad reviews! Proactively assess your reputation and take steps towards controlling it. Build into your systems things that look for problems before they start. Thinking about your reputation before it completely hits the fan is a great idea. You dont want the oldest and most important thi


Six MORE Ways To Improve Your Reputation Online!

11. Video

Online video catalogs amazingly well on Google - its probably the best content you can put out there. Why does video catalog so well? Heres the reason: if you wanted to learn to dance, what would be the best way to do it? Read a dancing book or watch a dancing video? Right. Theres a revolution happening in how people learn and its because of online video. So, if you want to come up well under the search Sarasota Plastic Surgery make a video about Sarasota plastic surgery, talk about your amazing practice and have testimonials from your happy patients. The best way to control your reputation is to create really cool content that catalogs well and presents you in the best possible light.

12. Industry sites

When you buy or use technology and services there is usually a certain amount of market


Five MORE Ways To Improve Your Online Reputation

6. Create news

This is a classic PR idea. Large and reputable news sites trump almost every other site in terms of search engine placement and overall value of a link back to your site. Theyre important resources, people go to them for information and Google treats them as such. You should focus on creating newsworthy events and then getting them out to the news sources because this information catalogs extremely well. If youre going to do anything, try to make it newsworthy. Seminars are newsworthy. Events are newsworthy. Saving peoples lives or changing peoples lives is newsworthy. What better way to tell Google youre a prominent Sarasota plastic surgeon than to be featured in the Sarasota Herald Tribune with a link back to you? Google sees the geographic relevance and the significance of the source and catalogs you accordingly.


Five Ways To Improve Your Reputation

1. Your website

You should have a strong website. The thing that catalogs best, thats going to occupy the most spots in the search engine is your proprietary website. Before you do any advanced reputation management strategy like Facebook and LinkedIn you MUST have a strong website. Your website will come up great on the search engines. You will control all the content. If you write a blog or have information that changes on your website, it will catalog at a very high level. Its the first step to controlling your online space. If you dont have a good website, that is absolutely the place you need to start.

2. Domain names

how do you refer to a website? You call it Google or Yahoo! or GoDaddy.com - you refer to it by the domain name. The domain name is, from a search standpoint, the title of the site. Its a good idea to


Five Kinds of Negative Search Results

1. Negative Websites

An unhappy patient or a patient with a bad result can set up a negative website. This site catalogs extremely well and is an extremely relevant result on searches for you. Expect a negative website to take a prominent position on searches for your name. Also expect it to be protected by the first amendment unless you can prove slander or libel. The most famous case of a negative website is baddentist.com which spent 5 years cataloging all over the place in the Manhattan market before it was finally taken down. What is the best defense against a negative website? Get positive info out there NOW not after the fact. Communicate with unhappy patients - dont let it get to this stage because were finding its very difficult to deal with once it gets this far.

2. Squatters and Incorrect Information

This negative result is when a


Doctors and marketing directors love the Einstein Social Media Webinar

Learned how to utilize various Social Media sites to build my practice - It was very informative. Dr. Jeff Wheeler
Denver CO

  I have to get moving on these things! It was very helpful. Dr. Drew Shulman
Philadelphia PA

  As always, great program!! It provided the attendees, most of whom, like me, are not really up to date on all of the social media options, an informative framework on how to incorporate this new technology into our practice websites and online presence. I don't think there is anything you would present that would not be interesting!! Awesome. Dr. Tom Armstrong
Bakersfield CA



Managing your online reputation - The four types of search results

1. Good results

These are great - good reviews, directories, your website, Facebook, etc... This is what you want and every good result occupies a search spot that is going to be difficult for negative information to replace.

2. No results

No results isnt a great result because all sorts of things can go on; youre not controlling your online space. It means no one else has started controlling the space. In fact, theres very few doctors with no results even left out there. No results means you need to get out there and think about how to improve and control your results.

3. Indifferent results

There are many sites that are just endless lists of doctors and addresses and they come up pretty darn well under searches f


Five reasons you need reputation management

1. Control your results before someone else does.

When someone searches your name, you want positive information to come up. A search for your name can be filled with third party review sites, directories, incorrect information... all sorts of things. There are only 10 results on the first page of Google - make sure youve got positive information out there.

2. Perception is reality.

When a patient researches you they do it online. Those first results define you within your market. That means 10 great results could really help out your practice. We want to have people come back and say, This guy is the best doctor Ive ever run across. That would be the best result.

3. Positive reviews = positive patient impression

At some point, everything is going to have online reviews. People are going to expect positive reviews. A patient is goin


Read what other doctors have to say about Einstein Webinars

Our webinars have trained literally thousands of doctors, staff and managers. Read what your peers have to say about our Medical Advertising topic...


  Learned typeface info and to lead with benefits. Learned better case presentation and conversion techniques. Learned about getting patients to say yes. It was good, glad I listened! Dr. Drew Shulman
philadelphia PA

  Great ideas to incorporate in my web site. Very helpful. Pari Samani
Tualatin OR

  It was very good... I learned my ads are too crowded. Excellent presentation. Gloria De Olarte<


Reputation management webinar is met with rave reviews...

Thanks to all who attended our most recent webinar. To see all our great archived content and learn about what's coming up next just click the link below:

  I always learn something from steve's webinar....keep 'em coming! If someone had never listened to him speak on this subject....it would be invaluable. I have heard it many times and it is always fascinating to me. Marilyn Jackson
Dallas TX

  Links and directories can trump negative press Excellent information - very informative and valuable. Lisa Beem
Sunnyvale CA

  Gave suggestions and ideas on how to handle negative comments. I thought it was well presented. I liked the way it