Einstein Medical
(858) 459-1182
People say 80% of success is just showing up. But in our click-happy world, it’s no longer enough. Websites need to be virtual Houdinis that delight and persuade in a micro-moment.
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Links to your website imply importance and improve SEO performance better than anything else. A website that has a link to it that says Sarasota cosmetic surgeon tells Google a lot of things. It tells Google this site is important enough to warrant a link and is most likely a cosmetic surgeon in Sarasota. A link to your site is third party credentialing, its a vote of importance in many ways. So, how do you get links for your website?
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Writing quickly and well is critical to a social media campaign. Check out these simple tricks for generating better content for your practice.
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Read six common reasons that your marketing campaign just isn't performing up to par. Low frequency, low quality, and more things for your practice to avoid...
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Thinking about a Facebook Mini Site? We're seeing more and more traffic come through Facebook. Check out this infographic explaining the elements and benefits of a mini site...
View ▸Its funny... search engine optimization is actually very very logical and also quite boring! Its a lot of work to get the pieces of the puzzle right so Google catalogs your page well. Google weighs the title tag as a very important piece of the webpage. It really tells what the page is all about. If you want to rank for san diego plastic surgeon that keyword had better be in the title of the page thats trying to achieve that search. You can tell what a book is about from its title. Your domain name is effectively the title of your site. If you want to come up under a search for san diego cosmetic dentistry having those key words in your domain is only going to help. How you name your pages and what words you use within them is critical to success. Use detailed and logical naming conventions and youll be easier for the search engines to catalog.
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Your staff is your most valuable (and expensive!) sales tool. The energy they bring and the training they receive directly correlates to the practice bottom line. Sales skills can be learned but some people have skill sets that directly lend themselves to the sales process.
1. People that are outgoing, friendly, and assertive
These people tend to be much luckier with case acceptance. Thats because these traits are more prone to case acceptance than their opposites. Of course outgoing gets more response than introverted! Assertive is a particularly interesting personality trait. It is a person who is balanced between passive and aggressive (both of which tend to turn people off in the sales process). Assertive people treat people with respect but also demand respect for themselves. Its a great trait for cutting through BS and getting into a frank and open discussion. Many practices we wor
1. Content-managed website
If you cant easily log into your website and add information youll need to get that piece in place ASAP. A content managed website makes your life so much easier. Ever tried to track a web developer down on a Sunday? Its impossible... theyre playing World of Warcraft. If your website was content managed, you (or even better, your loyal staff) would just log in and add your newest case or newest promotion. A content managed website can even feed this new information to social media channels... without any additional work! This is a huge benefit and radically increases the scope and reach of your website. A content managed website just makes it very easy to keep your website current. Its an absolute prerequisite to getting serious about social media.
2. E-mail list and delivery system
E-ma
1. Your Website
The definition of social media is any broad based publishing platform where groups of people share information. Your modern practice website should have this functionality. You and your key staff should be able to easily update and keep your website fresh. News, your newest cases, events and other time sensitive info should be posted on your website. Your website is the command and control center of your whole web strategy. If your website doesnt have this functionality dont bother doing other types of social media until it does. Unlike other social media channels you OWN your website and work you do on it has a lot of value. Your website is clearly the starting point for any discussion of social media.
Bottom Line: You need a content managed website that connects easily to social media channels
2. Facebook
1. Stay cool.
Think, what would the Fonz do? Then do that. Its just not the end of the world. Nobody bats a thousandpeople understand you can get bad reviews. You can improve. You can work on this. You can make it better. Dont freak out. Theres not that much competition under your name. You can get good information out there under your name. Most reputation management issues start with a search for your name and you dont like the result. Your whole practice is not going to crumble. Youre going to be able to take care of this.
2. Dont get defensive and respond online.
Some people are just ragers; theyre just angry people. Dont get sucked into communicating online with someone. Its a dead end. Youre just giving the thing legs and fanning the flames for the search engines to pick up on a
1. Be accessible.
Most problems stem from anger caused by lack of communication. The more accessible and transparent you are the better. Take the patients call. Deal with problems head on before they go online. The sooner you can address the upset person, the happier theyre going to be - its a classic customer service idea.
2. Be proactive.
If 20 people have given you good online reviews and someone writes a bad review, thats not such a big deal. If no one has given you a good review and someone gives you a bad review you have 100% bad reviews! Proactively assess your reputation and take steps towards controlling it. Build into your systems things that look for problems before they start. Thinking about your reputation before it completely hits the fan is a great idea. You dont want the oldest and most important thi
