Your staff is your most valuable (and expensive!) sales tool. The energy they bring and the training they receive directly correlates to the practice bottom line. Sales skills can be learned but some people have skill sets that directly lend themselves to the sales process.
1. People that are outgoing, friendly, and assertive
These people tend to be much luckier with case acceptance. Thats because these traits are more prone to case acceptance than their opposites. Of course outgoing gets more response than introverted! Assertive is a particularly interesting personality trait. It is a person who is balanced between passive and aggressive (both of which tend to turn people off in the sales process). Assertive people treat people with respect but also demand respect for themselves. Its a great trait for cutting through BS and getting into a frank and open discussion. Many practices we wor