Managing your online reputation - The four types of search results
1. Good results
These are great - good reviews, directories, your website, Facebook, etc... This is what you want and every good result occupies a search spot that is going to be difficult for negative information to replace.
2. No results
No results isnt a great result because all sorts of things can go on; youre not controlling your online space. It means no one else has started controlling the space. In fact, theres very few doctors with no results even left out there. No results means you need to get out there and think about how to improve and control your results.
3. Indifferent results
There are many sites that are just endless lists of doctors and addresses and they come up pretty darn well under searches for your name. You cant control that content and its pretty frustrating when the address is wrong - and that happens all the time. Most of those databases were compiled in 1999 and then the websites have just been abandoned out there. While not negative, you should try to push this uncontrollable information down the page with better, more positive, and manageable info.
4. Negative results
If youre getting a negative result on a third party site, it can resonate for years within your practice. We have seen hundreds of examples of negative websites and reviews where a patient has had a bad outcome and they build a negative page (or pages) addressing it. Theyre protected by the First Amendment to do it and these text heavy pages come up amazingly well. It can be a real problem and theres not a whole lot you can do about it after the fact. As we move on in this series of articles on reputation management well look at how to stop this situation BEFORE it escalates into a full blown negative result.
Doctors and marketing directors love the Einstein Social Media Webinar
Learned how to utilize various Social Media sites to build my practice - It was very informative. Dr. Jeff Wheeler Denver CO I have to get moving on these things! It was very helpful. Dr. Drew Shulman Philadelphia PA As always, great program!! It provided the attendees, most of whom, like me, are not really up to date on all of the social media options, an informative framework on how to incorporate this new technology into our practice websites and online presence. I don't think there is anything you would present that would not be interesting!! Awesome. Dr. Tom Armstrong Bakersfield CA
Five Steps To Evaluating Your Online Reputation
1. Turn off Googles personalized search. Most people have some kind of account with Google like Gmail, AdWords, etc. if youre logged into your Google account youre going to get a very different search result than if youre logged out of Google. Sites you visit through google often show up more often in your personalized search. Sign out of your Google account to get a more unbiased view of what the google results are for most people. 2. Search your name, your practice, and your employees. These are the three big components of your reputation and how most people will research your practice. 3. Search your competitors and your local keywords Try to get a sense of your market. Search your competitors and geography & speciality searches like