1. Secure your name on the social media sites.
We know this has a huge benefit for search engine optimization. We know LinkedIn currently comes up number one under searches for people on it. We know that Twitter, whatever you may think about it, has a big search engine benefit. You should go out, button up your practice name, plant your flag, and then come back. Do it before somebody squats on it. Do it on Twitter, Facebook, and LinkedIn. It doesnt take long. We know that is going to have a long term search engine benefit. You will be more easily found. Period.
2. Always start and point back to your website.
Whatever marketing craziness you cook up on the web, make sure youre ALWAYS pointing back to your website. Your website is your core property. Your website is your home. You own your website. You dont ow