Doctors and marketing directors love the Einstein Social Media Webinar
Learned how to utilize various Social Media sites to build my practice - It was very informative.
Dr. Jeff Wheeler
I have to get moving on these things! It was very helpful.
Dr. Drew Shulman
As always, great program!! It provided the attendees, most of whom, like me, are not really up to date on all of the social media options, an informative framework on how to incorporate this new technology into our practice websites and online presence. I don't think there is anything you would present that would not be interesting!! Awesome.
Dr. Tom Armstrong
I love the SEO topic for the organic google search. I love the social media topic because it is hot right now, but it would be neat to re-visit the issue in 6 months to see what changes have developed. Very cool! Well spoken, well laid out and great explanations.
Fort Lauderdale FL
I enjoyed learning about the 6 Legitimate Social Media Business Goals, especially building target lists. We have just started doing this in our office. Amazing how everything links back to search engine optimization. - Thoroughly enjoyed the webinar and once again found the information useful.
All of your webinars are excellent. Thanks!
Very good broad introduction to the subject. - Excellent content, energetic presenter.
Dr. Bradley Jergins
Spring Hill FL
I learned how to evaluate what I'm doing, and I'm not doing things well enough Steve parted with the idea the next subject would be marketing and conversion, I'm looking forward to that very upbeat Steve's excited about what he does
Very impressed... lots of tidbits of info.
Five Kinds of Negative Search Results
1. Negative Websites An unhappy patient or a patient with a bad result can set up a negative website. This site catalogs extremely well and is an extremely relevant result on searches for you. Expect a negative website to take a prominent position on searches for your name. Also expect it to be protected by the first amendment unless you can prove slander or libel. The most famous case of a negative website is baddentist.com which spent 5 years cataloging all over the place in the Manhattan market before it was finally taken down. What is the best defense against a negative website? Get positive info out there NOW not after the fact. Communicate with unhappy patients - dont let it get to this stage because were finding its very difficult to deal with once it gets this far. 2. Squatters and Incorrect Information This negative result is when a
Managing your online reputation - The four types of search results
1. Good results These are great - good reviews, directories, your website, Facebook, etc... This is what you want and every good result occupies a search spot that is going to be difficult for negative information to replace. 2. No results No results isnt a great result because all sorts of things can go on; youre not controlling your online space. It means no one else has started controlling the space. In fact, theres very few doctors with no results even left out there. No results means you need to get out there and think about how to improve and control your results. 3. Indifferent results There are many sites that are just endless lists of doctors and addresses and they come up pretty darn well under searches f