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Six Common Medical Advertising Mistakes


Read six common reasons that your marketing campaign just isn't performing up to par. Low frequency, low quality, and more things for your practice to avoid...


Recorded Webinar: Digital Photography For The Medical Practice


Learn how to take portraits of your best marketing tools, your work!


The NEW DocShop Before and After Gallery (Screencast)

A walk through of the new DocShop before and after gallery. Check out the amazing search functionality to browse through thousands of results from around the world. It's a really cool new feature of DocShop.


Six Types Of Staff People That Sell Well

Your staff is your most valuable (and expensive!) sales tool. The energy they bring and the training they receive directly correlates to the practice bottom line. Sales skills can be learned but some people have skill sets that directly lend themselves to the sales process.

1. People that are outgoing, friendly, and assertive

These people tend to be much luckier with case acceptance. Thats because these traits are more prone to case acceptance than their opposites. Of course outgoing gets more response than introverted! Assertive is a particularly interesting personality trait. It is a person who is balanced between passive and aggressive (both of which tend to turn people off in the sales process). Assertive people treat people with respect but also demand respect for themselves. Its a great trait for cutting through BS and getting into a frank and open discussion. Many practices we wor  


Read what other doctors have to say about Einstein Webinars

Our webinars have trained literally thousands of doctors, staff and managers. Read what your peers have to say about our Medical Advertising topic...


  Learned typeface info and to lead with benefits. Learned better case presentation and conversion techniques. Learned about getting patients to say yes. It was good, glad I listened! Dr. Drew Shulman
philadelphia PA

  Great ideas to incorporate in my web site. Very helpful. Pari Samani
Tualatin OR

  It was very good... I learned my ads are too crowded. Excellent presentation. Gloria De Olarte<


Nine Types Of Practice Advertising

1. Websites - You can have more than one website. Websites behave as the hub of your marketing. They can be the most robust brochure your practice can ever have. A website can have hundreds of pages, photos, video, intake forms, documents, .pdf files. Its clearly where medical marketing is headed... A website is something that you own and with no printing cost. Search engine optimization is critical for most websites to get the traffic the need.

2. Pay-Per-Click - Advertising on the major search engines under specific keywords. Can be expensive. Can be time consuming. Needs to link to a well thought out web page. Can be up to 20% false clicks.

3. Facebook -
Pretty advanced. You should have a great website if youre going to get into social media. Great way to build up lists of people in your market and people who want your services. Facebook Is a great content management system and can be in


Six Common Medical Advertising Mistakes

1. Low quality.

If youre purporting to be an amazing, world class cosmetic surgeon you probably shouldnt cheap out on your marketing. What emotions do low quality evoke? Right. Not the ones you want. It is extremely difficult to sell a high end product with sloppy, weird or home cooked marketing. You expect your patients to seek out a qualified professional. You should do the same thing.

2. Too broad.

This is the reason you dont advertise in People magazine. You would be paying too much for that broad reach. Its why many markets are too big for tadio and TV advertising. Medicine is geographically driven. You wont pull from neighborhods and communities that are too far away. Many mediums require you to pay a premium to reach patients that are beyond your pulling area.

3. Frequency too low.

If youre running radio, a month is probably not l


Seven Medical Copywriting Secrets

1. Write great headlines.

People dont read copy, they scan it. Advertising great David Ogilvy said 80 cents of your advertising dollar is spent on the headline. Good headlines bracket the copy and get read much more. Spend 80% of your energy on the headlines.

2. Use you and your in the headline.

if you put these words in your sentence it becomes more urgent and spoken more directly. It creates stronger emotion which creates stronger copy.

3. Create emotion.

Medical advertising is not about the procedures, its about the way you feel after having them done. emotions are motivators. Trust, fear of pain, comfort, and pride, are just a few emotions that create powerful feelings in the reader. If you want people to remember it evoke an emotion.

4. write like you talk.

If you want to sell tractors


Six Ways To Improve All Your Medical Advertising

1. Is it clear?

listing all your procedures is not a great advertising campaign. when you strip an ad down to its core, it only needs a strong concept and a strong design. if its not clear what your message is, you should pull the junk out until it gets clear. You should have one big overriding idea running through your ad.

2. Is it memorable?

A lot of times this comes down to the design. Great photography is memorable. Powerful headlines are memorable. Amateurish design is not memorable. Theres so much going on in any kind of advertising format its critical you stand out. Look at your ad and think, whats the takeaway? Why are they reading this? What are they supposed to do?

3. Check the grid.

The grid is a design term for the invisible lines that hold the ad together and makes the elements line up properly. Bad advertising often lo


Five Secrets To Designing A Practice Logo

A good logo makes all your advertising look more professional. Once a good logo is created it makes your advertising easier to create. It gives you a brand, palette and type style that can flow through all your marketing.

1. Choose a good name for the practice.
Its very hard to sell a practice thats been branded heavily under a doctors name. Its also much easier to make a logo for SmileChicago than for The Practice Of Dr. Smedley K. Leibowitz. SmileChicago is just going to be a shorter, more interesting looking logo. Good names are also easily transferable. The first element of a good logo is a good name.

2. Choose (and use) good type.
Type can convey all sorts of emotions. A wedding invitation looks like a wedding invitation because of the way its typeset and that loopy, cursive font. If you pick a couple of good typefaces for your practice youll be on your way to a identity for all