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How Dentists Leverage Twitter to Connect with AACD

Given Twitter's 140-character format and propensity for high post frequency, this is our preferred social media network for distributing news & commentary. This post provides…

Posted by Kristen Colwell on Mar 30, 2017

Has Google's Local Search Update Left Your Site Playing Possum?

The Possum update is characterized as the biggest shakeup in local search since the Pigeon update. The name alludes to the fact that Possum filters out…

Posted by Sigrid Tehrani on Oct 25, 2016

Tapping into Google Analytics: What's Your View of the Truth?

It’s what any practice dreams of: 50 percent more prospective patients from their website as compared to the same period the year before. We can…

Posted by Sigrid Tehrani on Aug 09, 2016

How to Use Social Media for Plastic Surgery Industry Events

Social media channels and plastic surgery industry events go hand-in-hand. This post describes how to cut through the clutter and use social media to maximize your…

Posted by Kristen Colwell on Mar 18, 2016

Which Social Media Channel is Best for Plastic Surgeons?

There are many measures of social media activity. However, activity does not necessarily mean that your social media efforts are delivering results for your practice.…

Posted by Kristen Colwell on Mar 11, 2016

How to Survive Mobilegeddon: Put Your Users First

An explosion signifying MobilegeddonOnce again, Google has made a major change to its search algorithm, and once again, the world at large…

Apr 22, 2015

Building Trust through Brand Consistency

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There is nothing more essential to the relationships between you and your patients…

Jul 08, 2014

Dealing with the “Price Question”

Question mark surrounded by hundred dollar bills

Medical practices that know how to intelligently handle the "price question" will create more opportunity to…

Posted by Ted Ricasa on May 28, 2013

Mass Suspension of Google+ Accounts Affects Authorship

Google Account SuspensionOn October 26, 2012, Google suspended Google+ accounts of many users, affecting participants in its Authorship program.  The search engine…

Posted by Ted Ricasa on Oct 26, 2012

The Principles behind a Great Dental Website

Dentists at computerA strong online presence is not simply an important element of an effective marketing campaign; it is absolutely necessary for…

Oct 04, 2012

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