Two Things You'll Need To Get Serious About A Social Media Campaign
1. Content-managed website
If you cant easily log into your website and add information youll need to get that piece in place ASAP. A content managed website makes your life so much easier. Ever tried to track a web developer down on a Sunday? Its impossible... theyre playing World of Warcraft. If your website was content managed, you (or even better, your loyal staff) would just log in and add your newest case or newest promotion. A content managed website can even feed this new information to social media channels... without any additional work! This is a huge benefit and radically increases the scope and reach of your website. A content managed website just makes it very easy to keep your website current. Its an absolute prerequisite to getting serious about social media.
2. E-mail list and delivery system
E-mails are the least common denominator of social media. If you want to add a bunch of people to LinkedIn, it asks for e-mails. If you want to add new friends to Facebook, it asks for e-mails. If you want to start a new Facebook account, you must give a e-mail address. Its the only piece of information that is universal across all social media platforms. E-mails represent actual people, attached to actual bank accounts.
So, on your website, you need to have a place where people can opt in and get on your email list. You also need to have a way to e-mail everybody on your list. Until you have that in place, you shouldnt dive into social media. Collecting a list of your clients and prospects is critical to ANY business. Its a core building block to your strategy and becoming more and more valuable every year.
Three Secrets To Writing For Social Media
1. Fun, personal, and engaging Social media requires a short and immediate writing style. You want to talk in an intimate, friendly voice. This is basically true in all advertising - you should write in the voice of the people. The less you sound like a term paper, the better. You should write in a way thats warm and makes you appear friendly rather than distant and aloof. In general, the more your writing says things like, Good luck, Wish you the best, Happy Friday, the more likable you become. This style tends to get read the most. It also tends to convert the best. In general, you want to keep it light. Youre trying to create a connection. Err on the side of having fun with it. 2. Create value Unfortunately, very few patients understand or care about your board certification. However,
Introducing Lucid CMS: A Better Way to Make Websites
A Content Management System for Humans Today I am proud to introduce a new way to build a website, we believe a better way. Over a year ago our product development team code-named the project Lucid, and for good reason. In one word we had a vision of what we were trying to accomplish. It only made sense to follow that vision and publicly brand and market the product as Lucid. The dictionary defines lucid as: expressed clearly; easy to understand showing ability to think clearly, esp. in the intervals between periods of confusion or insanity The thesaurus likens the word to: intelligible, comprehensible, understandable, cogent, coherent, articulate; clear, transparent; plain, simple, vivid, sharp, straightforward, unambiguous We believe that at its core, our Lucid CMS