In case you haven't noticed, cosmetic dentists from coast to coast are truly "seizing the video moment." I mean from the big time dentists in New York and Chicago, to the more modest practices in Minneapolis and Ohio, cosmetic dentists are utilizing video to the max, and it's working.
During my travels in 2009 and now in 2010, cosmetic dentists were (and continue to be) the number one medical group interested in video, and it wasn't close. When you look into what they're doing, it's very easy to understand why. The quality of the video, the personalities of each practice, the fantastic video testimonials and doctor clips explaining each category, are just spot on for what patients are looking for.
What I like the most about each video we've done for Einstein clients in this industry, is the way each practice comes across with their own "unique" spin to the services dental patients are looking for.
For example, one Einstein Dental client in M