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Five MORE Ways To Improve Your Online Reputation

6. Create news

This is a classic PR idea. Large and reputable news sites trump almost every other site in terms of search engine placement and overall value of a link back to your site. Theyre important resources, people go to them for information and Google treats them as such. You should focus on creating newsworthy events and then getting them out to the news sources because this information catalogs extremely well. If youre going to do anything, try to make it newsworthy. Seminars are newsworthy. Events are newsworthy. Saving peoples lives or changing peoples lives is newsworthy. What better way to tell Google youre a prominent Sarasota plastic surgeon than to be featured in the Sarasota Herald Tribune with a link back to you? Google sees the geographic relevance and the significance of the source and catalogs you accordingly.


Five Ways To Improve Your Reputation

1. Your website

You should have a strong website. The thing that catalogs best, thats going to occupy the most spots in the search engine is your proprietary website. Before you do any advanced reputation management strategy like Facebook and LinkedIn you MUST have a strong website. Your website will come up great on the search engines. You will control all the content. If you write a blog or have information that changes on your website, it will catalog at a very high level. Its the first step to controlling your online space. If you dont have a good website, that is absolutely the place you need to start.

2. Domain names

how do you refer to a website? You call it Google or Yahoo! or GoDaddy.com - you refer to it by the domain name. The domain name is, from a search standpoint, the title of the site. Its a good idea to


Five Kinds of Negative Search Results

1. Negative Websites

An unhappy patient or a patient with a bad result can set up a negative website. This site catalogs extremely well and is an extremely relevant result on searches for you. Expect a negative website to take a prominent position on searches for your name. Also expect it to be protected by the first amendment unless you can prove slander or libel. The most famous case of a negative website is baddentist.com which spent 5 years cataloging all over the place in the Manhattan market before it was finally taken down. What is the best defense against a negative website? Get positive info out there NOW not after the fact. Communicate with unhappy patients - dont let it get to this stage because were finding its very difficult to deal with once it gets this far.

2. Squatters and Incorrect Information

This negative result is when a


Managing your online reputation - The four types of search results

1. Good results

These are great - good reviews, directories, your website, Facebook, etc... This is what you want and every good result occupies a search spot that is going to be difficult for negative information to replace.

2. No results

No results isnt a great result because all sorts of things can go on; youre not controlling your online space. It means no one else has started controlling the space. In fact, theres very few doctors with no results even left out there. No results means you need to get out there and think about how to improve and control your results.

3. Indifferent results

There are many sites that are just endless lists of doctors and addresses and they come up pretty darn well under searches f


Five reasons you need reputation management

1. Control your results before someone else does.

When someone searches your name, you want positive information to come up. A search for your name can be filled with third party review sites, directories, incorrect information... all sorts of things. There are only 10 results on the first page of Google - make sure youve got positive information out there.

2. Perception is reality.

When a patient researches you they do it online. Those first results define you within your market. That means 10 great results could really help out your practice. We want to have people come back and say, This guy is the best doctor Ive ever run across. That would be the best result.

3. Positive reviews = positive patient impression

At some point, everything is going to have online reviews. People are going to expect positive reviews. A patient is goin


Reputation management webinar is met with rave reviews...

Thanks to all who attended our most recent webinar. To see all our great archived content and learn about what's coming up next just click the link below:

  I always learn something from steve's webinar....keep 'em coming! If someone had never listened to him speak on this subject....it would be invaluable. I have heard it many times and it is always fascinating to me. Marilyn Jackson
Dallas TX

  Links and directories can trump negative press Excellent information - very informative and valuable. Lisa Beem
Sunnyvale CA

  Gave suggestions and ideas on how to handle negative comments. I thought it was well presented. I liked the way it  


Reputation management webinar protects your medical practice

Our webinar was another huge success. look for this and more great content at


Hear what a few participants thought:
  Fantastic! Wonderful insight for practice managers... Very informative! Jose De La Rosa
Miami FL

  Google should be looked at while logged off for better results. It was useful. Jeff Morton
Moorestown NJ

  I liked the secrets for responding to negative criticism. Well organized and easy to comprehend. Cara Catlett
San Marcos TX

  Best ways to improve my reputation - not aware of all of them. Excellent content - it too  


The Importance Of Reputation Management and Social Media

What's so important about reputation management and a good social media strategy? Check out what can happen when news breaks in this modern world of GOOGLE. It's hard to defend yourself against the whole Internet. Make sure your 15 minutes go better than this... http://www.dailymail.co.uk/news/worldnews/article-1255503/Women-sues-plastic-surgeon-botched-op-left-boobs.html GOOGLE SEARCH