Six Ways To Improve All Your Medical Advertising
1. Is it clear?
listing all your procedures is not a great advertising campaign. when you strip an ad down to its core, it only needs a strong concept and a strong design. if its not clear what your message is, you should pull the junk out until it gets clear. You should have one big overriding idea running through your ad.
2. Is it memorable?
A lot of times this comes down to the design. Great photography is memorable. Powerful headlines are memorable. Amateurish design is not memorable. Theres so much going on in any kind of advertising format its critical you stand out. Look at your ad and think, whats the takeaway? Why are they reading this? What are they supposed to do?
3. Check the grid.
The grid is a design term for the invisible lines that hold the ad together and makes the elements line up properly. Bad advertising often looks rudimentary because it doesnt follow a grid - Its all over the place. The grid gives the ad an underlying logic and makes it look much more formal and put together. Doing this will always make your advertising look more professional.
4. Choose your type.
Pick two typefaces that work and use them on everything. This will give your marketing materials a uniform look. Your brochure, print ad and website will look more professional and related. People will more easily recognize your marketing materials. You will save time on every project.
5. Choose your color palette.
It gives you a unified look and makes you look put together. Pick a color identity and use it across all your marketing. Color conveys strong emotion and is memorable - two things you want in your advertising.
6. Get great photography.
The quality of your photography will reflect the quality of your practice. Choose a group of photos that represent your practice an use them on all your materials. The most powerful advertising photos are actual patients. Make sure youre trying to get the best quality before and afters you can. Learn to shoot portraits of your patients, not mug shots.