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With the embrace of Universal Search by Google, Internet video is poised to become an even more essential component of any successful online marketing platform. With Universal Search, Google will integrate websites, video, maps, and images into its search results in order to provide users with the most useful and relevant information available. Traditional websites will now be competing with these alternative media for first-page rankings on Google, which will in turn force many healthcare professionals to purchase sponsored links from the search engine. Fortunately, most medical-related video content has not yet been indexed on Google, creating golden opportunities for forward-thinking practices to be among the first in their local markets to feature video on their w