Einstein Medical Blog News & Product Updates from Einstein Medical

Five Steps To Evaluating Your Online Reputation

1. Turn off Googles personalized search.

Most people have some kind of account with Google like Gmail, AdWords, etc. if youre logged into your Google account youre going to get a very different search result than if youre logged out of Google. Sites you visit through google often show up more often in your personalized search. Sign out of your Google account to get a more unbiased view of what the google results are for most people.

2. Search your name, your practice, and your employees.

These are the three big components of your reputation and how most people will research your practice.

3. Search your competitors and your local keywords

Try to get a sense of your market. Search your competitors and geography & speciality searches like


Upcoming Webinar: Social Media - Nov 18, 2010

Build a social media campaign for your practice, today. Set up the different kinds of pages without wasting valuable time. Secure your name, protect your reputation and start growing your network. This free course gives you all the tools to do it yourself. - Use Facebook to grow your practice - Lock in your Twitter page - LinkedIn for SEO - Connecting it all to your website - Save time: 10 essential tips - Find and use your digital assets Click below to get your social media campaign going without wasting time! Webinar - Social Media For The Medical Practice Nov. 18, 2010 - Thursday - 4:00 P.M. EST https://www2.gotomeeting.com/register/790783746


Five reasons you need reputation management

1. Control your results before someone else does.

When someone searches your name, you want positive information to come up. A search for your name can be filled with third party review sites, directories, incorrect information... all sorts of things. There are only 10 results on the first page of Google - make sure youve got positive information out there.

2. Perception is reality.

When a patient researches you they do it online. Those first results define you within your market. That means 10 great results could really help out your practice. We want to have people come back and say, This guy is the best doctor Ive ever run across. That would be the best result.

3. Positive reviews = positive patient impression

At some point, everything is going to have online reviews. People are going to expect positive reviews. A patient is goin


Read what other doctors have to say about Einstein Webinars

Our webinars have trained literally thousands of doctors, staff and managers. Read what your peers have to say about our Medical Advertising topic...


  Learned typeface info and to lead with benefits. Learned better case presentation and conversion techniques. Learned about getting patients to say yes. It was good, glad I listened! Dr. Drew Shulman
philadelphia PA

  Great ideas to incorporate in my web site. Very helpful. Pari Samani
Tualatin OR

  It was very good... I learned my ads are too crowded. Excellent presentation. Gloria De Olarte<


Reputation management webinar is met with rave reviews...

Thanks to all who attended our most recent webinar. To see all our great archived content and learn about what's coming up next just click the link below:

  I always learn something from steve's webinar....keep 'em coming! If someone had never listened to him speak on this subject....it would be invaluable. I have heard it many times and it is always fascinating to me. Marilyn Jackson
Dallas TX

  Links and directories can trump negative press Excellent information - very informative and valuable. Lisa Beem
Sunnyvale CA

  Gave suggestions and ideas on how to handle negative comments. I thought it was well presented. I liked the way it  


Reputation management webinar protects your medical practice

Our webinar was another huge success. look for this and more great content at


Hear what a few participants thought:
  Fantastic! Wonderful insight for practice managers... Very informative! Jose De La Rosa
Miami FL

  Google should be looked at while logged off for better results. It was useful. Jeff Morton
Moorestown NJ

  I liked the secrets for responding to negative criticism. Well organized and easy to comprehend. Cara Catlett
San Marcos TX

  Best ways to improve my reputation - not aware of all of them. Excellent content - it too  


Nine Types Of Practice Advertising

1. Websites - You can have more than one website. Websites behave as the hub of your marketing. They can be the most robust brochure your practice can ever have. A website can have hundreds of pages, photos, video, intake forms, documents, .pdf files. Its clearly where medical marketing is headed... A website is something that you own and with no printing cost. Search engine optimization is critical for most websites to get the traffic the need.

2. Pay-Per-Click - Advertising on the major search engines under specific keywords. Can be expensive. Can be time consuming. Needs to link to a well thought out web page. Can be up to 20% false clicks.

3. Facebook -
Pretty advanced. You should have a great website if youre going to get into social media. Great way to build up lists of people in your market and people who want your services. Facebook Is a great content management system and can be in


Six Common Medical Advertising Mistakes

1. Low quality.

If youre purporting to be an amazing, world class cosmetic surgeon you probably shouldnt cheap out on your marketing. What emotions do low quality evoke? Right. Not the ones you want. It is extremely difficult to sell a high end product with sloppy, weird or home cooked marketing. You expect your patients to seek out a qualified professional. You should do the same thing.

2. Too broad.

This is the reason you dont advertise in People magazine. You would be paying too much for that broad reach. Its why many markets are too big for tadio and TV advertising. Medicine is geographically driven. You wont pull from neighborhods and communities that are too far away. Many mediums require you to pay a premium to reach patients that are beyond your pulling area.

3. Frequency too low.

If youre running radio, a month is probably not l


Seven Medical Copywriting Secrets

1. Write great headlines.

People dont read copy, they scan it. Advertising great David Ogilvy said 80 cents of your advertising dollar is spent on the headline. Good headlines bracket the copy and get read much more. Spend 80% of your energy on the headlines.

2. Use you and your in the headline.

if you put these words in your sentence it becomes more urgent and spoken more directly. It creates stronger emotion which creates stronger copy.

3. Create emotion.

Medical advertising is not about the procedures, its about the way you feel after having them done. emotions are motivators. Trust, fear of pain, comfort, and pride, are just a few emotions that create powerful feelings in the reader. If you want people to remember it evoke an emotion.

4. write like you talk.

If you want to sell tractors


Six Ways To Improve All Your Medical Advertising

1. Is it clear?

listing all your procedures is not a great advertising campaign. when you strip an ad down to its core, it only needs a strong concept and a strong design. if its not clear what your message is, you should pull the junk out until it gets clear. You should have one big overriding idea running through your ad.

2. Is it memorable?

A lot of times this comes down to the design. Great photography is memorable. Powerful headlines are memorable. Amateurish design is not memorable. Theres so much going on in any kind of advertising format its critical you stand out. Look at your ad and think, whats the takeaway? Why are they reading this? What are they supposed to do?

3. Check the grid.

The grid is a design term for the invisible lines that hold the ad together and makes the elements line up properly. Bad advertising often lo