In case you haven't heard, Google recently introduced us to BERT, the largest change to search since Google unveiled RankBrain almost five years go. And BERT is going…
Posted by Sigrid Tehrani on Nov 12, 2019
What was once available only to companies with deep pockets, Artifical Intelligence is now within reach of health and dental professionals at small practices thanks to Einstein's…
Posted by Sigrid Tehrani on Nov 04, 2019
Most new visitors to your website slip in via side doors, an inside page. The problem: Most inside pages don't make a great first impression. Here's how…
Posted by Sigrid Tehrani on Mar 19, 2019
Posted by Sigrid Tehrani on Dec 10, 2018
Google has come a long way. With readers trained by the never-ending pages of Facebook and Twitter, page length is on a roll. Curious if there…
Posted by Sigrid Tehrani on Oct 19, 2018
Google has come a long way, especially when it comes to page length. Remember when we were admonished to keep everything “above the fold”? Then,…
Posted by Sigrid Tehrani on Sep 27, 2018
Authenticity. Empathy. Integrity. How do you convey these intangibles online and come across as … well … believable? If you are trying to reach across the digital…
Posted by Sigrid Tehrani on Sep 18, 2017
Are you the unhappy recipient of emails regarding website accessibility? The ones dripping with scare tactics? First and foremost: Do not panic. But then again, don't…
Posted by Sigrid Tehrani on Aug 02, 2017
ASAPS members took to Twitter to share their "The Aeshetic Meeting 2017" experiences. We gathered some of the top tweets from the event and embedded them here,…
Posted by Kristen Colwell on May 09, 2017
Einstein Medical created this simple dashboard to help you be a part of the annual American Academy of Dentistry's conference ... whether you attend or…
Posted by Kristen Colwell on Mar 25, 2017
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