Third and Fourth Quarter 2015: Life after Mobilegeddon
In the last half of 2015, Einstein Medical launched sites with carefully tailored features designed to cater to users who have clearly demonstrated a new preference for information on the go.
In the world of SEO — and among those who depend upon it to stake their claim in the online marketplace — 2015 will be remembered as the dawn of “Mobilegeddon.” This abrupt shift in Google’s algorithms placed an unprecedented amount of value on a website’s usability on mobile devices such as smartphones and tablets.
Instead of using every pixel of sidebar and other onscreen real estate, the construct of these sites is intended to deliver the message in its purest form using big headlines, plain type against solid backgrounds, and images that look as impressive on a four-inch screen as they do on a desktop monitor. In other words, there is no resizing or dragging to be done on the mobile user’s part. These sites are ready to make a lasting impression no matter how you choose to explore them.
Another essential aspect of our adaptations is optimized page speed, or the rate at which pages load. Seconds feel like years on the Internet, and when you are away from home, there is no guarantee that LTE, 5G, or wifi will be available. Clean, simple layouts contribute to a fast load, but so does an important new feature of our sites that trims all digital excess without compromising the user experience. For example, the resolution of an image can far exceed anything detectable by the human eye. Our Thesis themes present these elements in a way that looks incredibly sharp, but eliminates the parts you will never miss, resulting in a fast load every time.
The site of Dr. Ramon Robles uses the Vertex theme, one of our very first Thesis themes created specifically for mobile devices, but the adaptivity to provide a world-class user experience on a desktop machine as well. Upon loading the site, a prominent triple-bar menu is available to take the user directly to a large, legible list of Dr. Robles’ practice areas. A quick scroll of the Home page provides clear but unobtrusive opportunities to contact the practice, explore the doctor’s practice areas, and become introduced to the doctor himself. Those those who view the site on a desktop computer can partake in a more aesthetically immersive experience that retains the efficiency of the mobile experience. For example, on a larger screen, the simple black-and-white header image is replaced by a tasteful looping video of a woman visiting a beach.
You are cordially invited to take a moment to view our latest releases on both a mobile device and desktop computer to see for yourself how our progress in the last half of 2015 has made our clients’ online homes into world-class user experiences on screens of all sizes.
Client: Peter T. Smrecek Jr. DDS / Peter T. Smrecek Jr, D.D.S. Inc.
Website URL: http://www.petersmrecekdds.com
CMS Lucid: Royal / Red
Client: Ira L. Shapira, DDS & Mark J. Amidei, DDS / Delany Dental Care
Website URL: http://www.delanydentalcare.com
CMS Lucid: Gatsby / Sunlit Parlour
Client: Maurice J. Benjamin / All American Smile Dental Studios
Website URL: http://www.benjamindds.com
CMS Lucid: Gatsby / Bourbon
Client: Frederick Hoffer, DDS / Redlands Family Dentistry
Website URL: http://www.redlandsfamilydentistry.com
CMS Lucid: Shine On / Orange
Client: First Med Immediate Medical Care
Website URL: http://www.firstmedny.com
CMS Lucid: Luminesse / Zircon
Client: Ken Giberson, DDS / Dr. Ken Giberson
Website URL: http://www.drkengiberson.com
CMS Lucid: Innerspace / Atmosphere
Client: Bruce Watkins, DDS / Watkins Family Dentistry
Website URL: http://www.watkinsfamilydentistry.com
CMS Lucid: Cloudscape / Dusk
Client: Jeffery A. Hennigan, DDS
Website URL: http://www.lakeareadentistry.com
CMS Lucid: Gatsby / Blue Ritz
Client: Dr. Edward Urig / Bonita Medical Center
Website URL: http://www.bonitamedical.com
CMS Lucid: Mystique / Lavendar
Client: Nathaniel Podilsky, DMD / Dr. Nathaniel Podilsky
Website URL: http://www.cosmeticdentistryedmonton.com
CMS Lucid: Innerspace / Green Flash
Client: Robert Astles, DDS / Dr. Robert Astles
Website URL: http://www.drrobertastles.com
CMS Lucid: Luminesse / Amethyst
Client: Dr Patrick Tanner / South Ogden Smiles
Website URL: http://www.southogdensmiles.com
CMS Lucid: Gatsby / Mint Julep
Client: Dr. Richard Ecker / Yamhill Valley Dermatology
Website URL: http://www.yamhilldermatology.com
CMS Lucid: Luminesse / Zircon
Client: Paul D. Derman, DMD / Derman Dentistry
Website URL: http://www.dermandentistry.com
CMS Lucid: Vertex / Matterhorn
Client: The Offices of John G. Fatse DMD
Website URL: http://www.johngfatsedmd.com
CMS Lucid: Evenflow / Lilac
Client: Vishnu Rumalla MD / Tarrant Plastic Surgery
Website URL: http://www.tarrantplasticsurgery.com
CMS Lucid: Royal / Red
Client: Anya Kishinevsky, M.D.
Website URL: http://www.anyakishinevskymd.com
CMS Lucid: Sherbet / Pink
Client: Michael J Bixby, DMD FAGD
Website URL: http://www.cosmeticdentists-nj.com
CMS Lucid: Horizons / Toffee
Client: Ann R. Sielicki, DDS
Website URL: http://www.sonorandentaldesign.com
CMS Lucid: Earth Stone / Sapphire
Client: Ettienne Van Zyl, DDS
Website URL: http://www.drevanzyl.com
CMS Lucid: Royal / Gold Blue
Client: Andrew M. Ebert, M.D. / Orthopaedic Specialists of Austin
Website URL: http://www.orthoaustin.com
CMS Lucid: Innerspace / Solar Flare
Client: Chad A. LaCour, DDS
Website URL: http://www.drchadlacour.com
CMS Lucid: Mahogany / Custom Color
Client: Dr. Greg Phillips / Greg S. Phillips & Associates General Dentistry & Specialty Practice
Website URL: http://www.smilebyphillips.com
CMS Lucid: Shine On / Blue
Client: Dr. Rupal Dave, DDS / Dentistry For Life
Website URL: http://www.dentistry4life.com
CMS Lucid: Tweed / Levi Black Green
Client: Thomas Byrd, MD / Byrd Eye Clinic
Website URL: http://www.byrdeyeclinic.com
CMS Lucid: Mont Blanc
Client: Michael Lee, DDS / Livingston Dental Arts, LLC
Website URL: http://www.livingstondentalarts.com
CMS Lucid: Royal / Red
Client: Steven M Balloch, DDS
Website URL: http://www.hartfordcosmeticdentist.com
CMS Lucid: Providence / Marlin
Client: Jim Lowe, MD FACS / Lowe Plastic Surgery
Website URL: http://www.drjlowe.com
CMS Lucid: Vertex / Rainer
Client: James M. Stein, DMD
Website URL: http://www.steinesthetics.com
CMS Lucid: Providence / Shades of Blue
Client: Andrew R. Samuel, DMD / Advanced Periodontics and Dental Implants, LLC
Website URL: http://www.advancedperioimplants.com
CMS Lucid: Mahogany / Autumn Red
Client: Brian K. Bell, DDS / Bell Dental
Website URL: http://www.belldentalsmiles.com
CMS Lucid: Providence / Wheat
Client: Bruce Spink DMD
Website URL: http://www.sleepbham.com
CMS Lucid: ClearSkies / Sky Blue
Client: Robert L. Froerer / Froerer & Miles
Website URL: http://www.froererandmiles.com
CMS Lucid: Luminesse / Ruby
Client: Neil Notaroberto M.D. / Eyecare 20/20
Website URL: http://www.eyecare2020.org
CMS Lucid: Mahogany / Soft Mint
Client: Dr. Susana Moncada / Windermere Dental Group
Website URL: http://www.windermeredental.com
CMS Lucid: Shine On / Teal
Client: Neil L. Starr, DDS / Neil L. Starr, DDS, PC
Website URL: http://www.starrteeth.com
CMS Lucid: Providence / Marlin
Client: Brian F. Burns, MD / South Texas Plastic Surgery
Website URL: http://www.drburns.com
CMS Lucid: EvenFlow / Navy
Client: Michael Vermesh / The Center for Fertility and Gynecology
Website URL: http://www.center4fertility.com
CMS Lucid: Innerspace / Atmosphere
Client: Dr. Ramon Robles / Robles Plastic Surgery
Website URL: http://www.roblesplasticsurgery.com
CMS Lucid: Vertex / Mont Blanc
Client: InSight LASIK & Refractive Group / Scott & Christie and Associates
Website URL: http://www.insightlasikgroup.com
CMS Lucid: Luminesse / Zircon
Client: Jeffrey M. Jacobson, M.D.
Website URL: http://www.jacobsonmd.com
CMS Lucid: Gatsby / Bluenose
Client: Bruno Lemay, DMD / Desert Dental Alternatives
Website URL: http://www.desertdentalalternatives.com
CMS Lucid: Royal / Red
Client: Ron L Shiver DMD / Ron L Shiver DMD Family & Restorative Dentistry
Website URL: http://www.shiverdentalcare.com
CMS Lucid: SoftStone / Slate Sky
Client: Haitham J. Ennabi, DDS / Quality Dental Care, P.C.
Website URL: http://www.qualitydentalsmile.com
CMS Lucid: Innerspace / Atmosphere
Client: Mitchell Dental Spa / Margaret Mitchell, DDS
Website URL: http://www.mitchelldentalspa.com
CMS Lucid: Shine On / Orange
Client: Kenneth S. Miller, MD
Website URL: http://www.lasikcenternj.com
CMS Lucid: Innerspace / custom
Client: Gregory A. Stainer, M.D., F.A.C.S. / Southwest Eye Care and Laser
Website URL: http://www.bakersfieldlasik.com
CMS Lucid: Vertex / Rainier
Client: Brian Hirschfield, DDS
Website URL: http://www.livoniasmiles.com
CMS Lucid: Royal / Winter
Client: Joseph T. Mormino, DDS
Website URL: http://www.statenislandsmiles.com
CMS Lucid: Providence / Prestige
Client: Perry Orchard / Robertson and Orchard, DDS
Website URL: http://www.robertsonandorchard.com
CMS Lucid: Mystique / Custom
Client: Mehrdad Vajdi, DDS / M. Vajdi DDS PC
Website URL: http://www.vajdidental.com
CMS Lucid: Vertex / Custom Color
Client: Stephen P. Hardy, MD / Northwest Plastic Surgery Associates
Website URL: http://www.nwpsa.com
CMS Lucid: Vertex / Ararat
Client: Colin A. Forde, DDS / Family and Cosmetic Dental Design
Website URL: http://www.albuquerquedentaldesign.com
CMS Lucid: Vertex / Everest
Client: Stephen D. Lipman, DMD / Family Dentistry of Windsor
Website URL: http://www.drlipman.com
CMS Lucid: Innerspace / Atmosphere
Client: Gordon P. Smith / Facial Beauty Dental
Website URL: http://www.facialbeautydental.com
CMS Lucid: Luminesse / Custom Color
