Einstein Medical Blog News & Product Updates from Einstein Medical

Third and Fourth Quarter 2015: Life after Mobilegeddon


In the last half of 2015, Einstein Medical launched sites with carefully tailored features designed to cater to users who have clearly demonstrated a new preference for information on the go.

In the world of SEO — and among those who depend upon it to stake their claim in the online marketplace — 2015 will be remembered as the dawn of “Mobilegeddon.” This abrupt shift in Google’s algorithms placed an unprecedented amount of value on a website’s usability on mobile devices such as smartphones and tablets.

Instead of using every pixel of sidebar and other onscreen real estate, the construct of these sites is intended to deliver the message in its purest form using big headlines, plain type against solid backgrounds, and images that look as impressive on a four-inch screen as they do on a desktop monitor. In other words, there is no resizing or dragging to be done on the mobile user’s part. These sites are ready to make a lasting impression no matter how you choose to explore them.

Another essential aspect of our adaptations is optimized page speed, or the rate at which pages load. Seconds feel like years on the Internet, and when you are away from home, there is no guarantee that LTE, 5G, or wifi will be available. Clean, simple layouts contribute to a fast load, but so does an important new feature of our sites that trims all digital excess without compromising the user experience. For example, the resolution of an image can far exceed anything detectable by the human eye. Our Thesis themes present these elements in a way that looks incredibly sharp, but eliminates the parts you will never miss, resulting in a fast load every time.

The site of Dr. Ramon Robles uses the Vertex theme, one of our very first Thesis themes created specifically for mobile devices, but the adaptivity to provide a world-class user experience on a desktop machine as well. Upon loading the site, a prominent triple-bar menu is available to take the user directly to a large, legible list of Dr. Robles’ practice areas. A quick scroll of the Home page provides clear but unobtrusive opportunities to contact the practice, explore the doctor’s practice areas, and become introduced to the doctor himself. Those those who view the site on a desktop computer can partake in a more aesthetically immersive experience that retains the efficiency of the mobile experience. For example, on a larger screen, the simple black-and-white header image is replaced by a tasteful looping video of a woman visiting a beach.

You are cordially invited to take a moment to view our latest releases on both a mobile device and desktop computer to see for yourself how our progress in the last half of 2015 has made our clients’ online homes into world-class user experiences on screens of all sizes.
 

Client: Peter T. Smrecek Jr. DDS / Peter T. Smrecek Jr, D.D.S. Inc.

Website URL: http://www.petersmrecekdds.com

CMS Lucid: Royal / Red

 

Client: Ira L. Shapira, DDS & Mark J. Amidei, DDS / Delany Dental Care

Website URL: http://www.delanydentalcare.com

CMS Lucid: Gatsby / Sunlit Parlour

 

Client: Maurice J. Benjamin / All American Smile Dental Studios

Website URL: http://www.benjamindds.com

CMS Lucid: Gatsby / Bourbon

 

Client: Frederick Hoffer, DDS / Redlands Family Dentistry

Website URL: http://www.redlandsfamilydentistry.com

CMS Lucid: Shine On / Orange

 

Client: First Med Immediate Medical Care  

Website URL: http://www.firstmedny.com

CMS Lucid: Luminesse / Zircon

 

Client: Ken Giberson, DDS / Dr. Ken Giberson

Website URL: http://www.drkengiberson.com

CMS Lucid: Innerspace / Atmosphere  

 

Client: Bruce Watkins, DDS / Watkins Family Dentistry

Website URL: http://www.watkinsfamilydentistry.com

CMS Lucid: Cloudscape / Dusk

 

Client: Jeffery A. Hennigan, DDS

Website URL: http://www.lakeareadentistry.com

CMS Lucid: Gatsby / Blue Ritz

 

Client: Dr. Edward Urig / Bonita Medical Center  

Website URL: http://www.bonitamedical.com

CMS Lucid: Mystique / Lavendar

 

Client: Nathaniel Podilsky, DMD / Dr. Nathaniel Podilsky

Website URL: http://www.cosmeticdentistryedmonton.com

CMS Lucid: Innerspace / Green Flash

 

Client: Robert Astles, DDS / Dr. Robert Astles

Website URL: http://www.drrobertastles.com

CMS Lucid: Luminesse / Amethyst

 

Client: Dr Patrick Tanner / South Ogden Smiles

Website URL: http://www.southogdensmiles.com

CMS Lucid: Gatsby / Mint Julep

 

Client: Dr. Richard Ecker / Yamhill Valley Dermatology  

Website URL: http://www.yamhilldermatology.com

CMS Lucid: Luminesse / Zircon

 

Client: Paul D. Derman, DMD / Derman Dentistry  

Website URL: http://www.dermandentistry.com

CMS Lucid: Vertex / Matterhorn

 

Client: The Offices of John G. Fatse DMD  

Website URL: http://www.johngfatsedmd.com

CMS Lucid: Evenflow / Lilac

 

Client: Vishnu Rumalla MD / Tarrant Plastic Surgery  

Website URL: http://www.tarrantplasticsurgery.com

CMS Lucid: Royal / Red

 

Client: Anya Kishinevsky, M.D.  

Website URL: http://www.anyakishinevskymd.com

CMS Lucid: Sherbet / Pink

 

Client: Michael J Bixby, DMD FAGD  

Website URL: http://www.cosmeticdentists-nj.com

CMS Lucid: Horizons / Toffee


Client: Ann R. Sielicki, DDS

Website URL: http://www.sonorandentaldesign.com
CMS Lucid: Earth Stone / Sapphire

 

Client: Ettienne Van Zyl, DDS

Website URL: http://www.drevanzyl.com

CMS Lucid: Royal / Gold Blue

 

Client: Andrew M. Ebert, M.D. / Orthopaedic Specialists of Austin

Website URL: http://www.orthoaustin.com

CMS Lucid: Innerspace / Solar Flare

 

Client: Chad A. LaCour, DDS

Website URL: http://www.drchadlacour.com

CMS Lucid: Mahogany / Custom Color

 

Client: Dr. Greg Phillips / Greg S. Phillips & Associates General Dentistry & Specialty Practice  

Website URL: http://www.smilebyphillips.com

CMS Lucid: Shine On / Blue

 

Client: Dr. Rupal Dave, DDS / Dentistry For Life  

Website URL: http://www.dentistry4life.com

CMS Lucid: Tweed / Levi Black Green




 

Client: Thomas Byrd, MD / Byrd Eye Clinic  

Website URL: http://www.byrdeyeclinic.com

CMS Lucid: Mont Blanc

 

Client: Michael Lee, DDS / Livingston Dental Arts, LLC

Website URL: http://www.livingstondentalarts.com

CMS Lucid: Royal / Red

 

Client: Steven M Balloch, DDS  

Website URL: http://www.hartfordcosmeticdentist.com

CMS Lucid: Providence / Marlin

 

Client: Jim Lowe, MD FACS / Lowe Plastic Surgery

Website URL: http://www.drjlowe.com

CMS Lucid: Vertex / Rainer

 

Client: James M. Stein, DMD  

Website URL: http://www.steinesthetics.com

CMS Lucid: Providence / Shades of Blue

 

Client: Andrew R. Samuel, DMD / Advanced Periodontics and Dental Implants, LLC

Website URL: http://www.advancedperioimplants.com

CMS Lucid: Mahogany / Autumn Red

 

Client: Brian K. Bell, DDS / Bell Dental  

Website URL: http://www.belldentalsmiles.com

CMS Lucid: Providence / Wheat

 

Client: Bruce Spink DMD  

Website URL: http://www.sleepbham.com

CMS Lucid: ClearSkies / Sky Blue

 

Client: Robert L. Froerer / Froerer & Miles  

Website URL: http://www.froererandmiles.com

CMS Lucid: Luminesse / Ruby

 

Client: Neil Notaroberto M.D. / Eyecare 20/20

Website URL: http://www.eyecare2020.org

CMS Lucid: Mahogany / Soft Mint

 

Client: Dr. Susana Moncada / Windermere Dental Group

Website URL: http://www.windermeredental.com

CMS Lucid: Shine On / Teal

 

Client: Neil L. Starr, DDS / Neil L. Starr, DDS, PC

Website URL: http://www.starrteeth.com

CMS Lucid: Providence / Marlin

 

Client: Brian F. Burns, MD / South Texas Plastic Surgery  

Website URL: http://www.drburns.com

CMS Lucid: EvenFlow / Navy

 

Client: Michael Vermesh / The Center for Fertility and Gynecology  

Website URL: http://www.center4fertility.com

CMS Lucid: Innerspace / Atmosphere

 

Client: Dr. Ramon Robles / Robles Plastic Surgery

Website URL: http://www.roblesplasticsurgery.com

CMS Lucid: Vertex / Mont Blanc

 

Client: InSight LASIK & Refractive Group / Scott & Christie and Associates  

Website URL: http://www.insightlasikgroup.com

CMS Lucid: Luminesse / Zircon

 

Client: Jeffrey M. Jacobson, M.D.

Website URL: http://www.jacobsonmd.com

CMS Lucid: Gatsby / Bluenose

 

Client: Bruno Lemay, DMD / Desert Dental Alternatives  

Website URL: http://www.desertdentalalternatives.com

CMS Lucid: Royal / Red

 

Client: Ron L Shiver DMD / Ron L Shiver DMD Family & Restorative Dentistry

Website URL: http://www.shiverdentalcare.com

CMS Lucid: SoftStone / Slate Sky

 

Client: Haitham J. Ennabi, DDS / Quality Dental Care, P.C.  

Website URL: http://www.qualitydentalsmile.com

CMS Lucid: Innerspace / Atmosphere

 

Client: Mitchell Dental Spa / Margaret Mitchell, DDS

Website URL: http://www.mitchelldentalspa.com

CMS Lucid: Shine On / Orange

 

Client: Kenneth S. Miller, MD

Website URL: http://www.lasikcenternj.com

CMS Lucid: Innerspace / custom

 

Client: Gregory A. Stainer, M.D., F.A.C.S. / Southwest Eye Care and Laser

Website URL: http://www.bakersfieldlasik.com

CMS Lucid: Vertex / Rainier

 

Client: Brian Hirschfield, DDS  

Website URL: http://www.livoniasmiles.com

CMS Lucid: Royal / Winter


 

Client: Joseph T. Mormino, DDS  

Website URL: http://www.statenislandsmiles.com

CMS Lucid: Providence / Prestige

 

Client: Perry Orchard / Robertson and Orchard, DDS  

Website URL: http://www.robertsonandorchard.com

CMS Lucid: Mystique / Custom

 

Client: Mehrdad Vajdi, DDS / M. Vajdi DDS PC  

Website URL: http://www.vajdidental.com

CMS Lucid: Vertex / Custom Color

 

Client:  Stephen P. Hardy, MD / Northwest Plastic Surgery Associates  

Website URL: http://www.nwpsa.com

CMS Lucid: Vertex / Ararat

 

Client: Colin A. Forde, DDS / Family and Cosmetic Dental Design  

Website URL: http://www.albuquerquedentaldesign.com

CMS Lucid: Vertex / Everest

 

Client: Stephen D. Lipman, DMD / Family Dentistry of Windsor

Website URL: http://www.drlipman.com

CMS Lucid: Innerspace / Atmosphere

 

Client: Gordon P. Smith / Facial Beauty Dental  

Website URL: http://www.facialbeautydental.com

CMS Lucid: Luminesse / Custom Color