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Simple Layouts and Blazing Page Speed By Andy Gassaway on December 05, 2017

In 2016, Einstein Medical continued to break ground in a new frontier of SEO and web design. We launched 26 new sites in the first quarter, and each one is uniquely prepared to stand apart in the Age of Mobile First.

Mobilegeddon” - the affectionate name given to Google’s 2015 algorithm change that sent the industry scrambling to redesign their websites - is no longer a reason to panic. Instead, it’s our new way of life, and in our quest to help clients provide the best possible user experience, we are truly excited to be implementing new ways to cater to those using tablets and smartphones to find their doctors.

Our immediate reaction to the new algorithm was to make certain that each page of each site had a supremely clean layout resulting in a linear and informative experience when scrolling from top to bottom, with an instantly accessible menu always ready to take the reader to a deeper page or provide an opportunity to get in touch with the practice. These sites are also built for optimized page speed (loading time) by eliminating data such as excessive photo resolution.

Just like the thesis statements we all studied back in 9th grade English class, our Thesis sites are designed to make an incredibly clear statement of purpose supported by an efficiently delivered foundation of information. This is achieved with an exceptional page speed, the use of big, bold headlines, and specially selected and modified fonts that are easy to read whether you are using a tablet, a two-year-old smartphone, or a giant desktop monitor.

The new home of Choate Eye Associates uses the Plaza theme, one of our very first Thesis themes. The home page opens with a beautiful sunset shot of the Nashville skyline. The sophisticated combination of large, legible cursive headlines and a simply beautiful sans-serif font throughout creates an experience that is as attractive as it is informative.

We invite you to explore our latest releases via the links below, and to view them on both a mobile and desktop device to see how we have curated the user experience to be equally rewarding no matter where you choose to browse.


Client: Kimberly Henry, M.D.  

Website URL: http://www.drkimberlyhenry.com

CMS Lucid: Providence / Prestige


Client: Daniel Callaghan, M.D.  

Website URL: http://www.danielcallaghanmd.com

CMS Lucid: Evenflow / Navy


Client: Alma Orozco / Tijuana Bariatric Center  

Website URL: http://www.tijuanabariatriccenter.com

CMS Lucid: Vertex / McKinley


Client: J. Brent Gorrell, DDS / Gorrell Dental

Website URL: http://www.gorrelldds.com

CMS Lucid: Innerspace / Custom


Client: Dwight D. Peccora, DDS / Fort Bend Dental

Website URL: http://www.ftbenddental.com/

CMS Lucid: Shine On / Teal


Client: Peter M. Tufton / Tufton Family Dentistry  

Website URL: http://www.tuftondds.com

CMS Lucid: Vertex / Everest


Client: Joe McIntyre, DDS / Smiles for Life Dental Care  

Website URL: http://www.smilesforlifeonline.com

CMS Lucid: Luminesse / Aquamarine


Client: David Sherris, MD / Clinic of Facial Plastic Surgery  

Website URL: http://www.drsherris.com

CMS Lucid: SoftStone / Nautica


Client: Alma Orozco / Tijuana Bariatrics, LLC  

Website URL: http://www.tijuanabariatrics.com

CMS Lucid: Innerspace / Atmosphere


Client: John D. Meola, DDS / Dental Associates of New England

Website URL: http://www.bostonsmile.com

CMS Lucid: Innerspace / Moonlight


Client: Byron W. Wall, DDS / Cosmetic Dentistry of New Mexico  

Website URL: http://www.cosmeticdentistryofnewmexico.com

CMS Lucid: Slate / Full Width


Client: Steve Chander / Primary Eye Care Associates  

Website URL: http://www.wehelpchicagosee.com

CMS Lucid: Gatsby / Blue Ritz


Client: Larry Sperber, MD / The Refractive Laser Specialists of New York  

Website URL: http://www.nyeyelaser.com

CMS Lucid: Innerspace / Ultraviolet


Client: Kevin Trotter, DDS / Dentistry at The Heights

Website URL: http://www.heightsdentistry.com

CMS Lucid: Vertex / Rainier


Client: Brett Helton, DMD / Columbus Aesthetic & Family Dentistry  

Website URL: http://www.cafdental.com

CMS Lucid: Vertex / Mayon


Client: Walter Choate, O.D. / Choate Eye Associates  

Website URL: http://www.choateeye.com

CMS Lucid: Plaza / Ruby


Client: John P. Goodman DDS  

Website URL: http://www.johngoodmandds.net

CMS Lucid: Shine On / Orange


Client: John Assey, DMD / Assey Dental Associates  

Website URL: http://www.asseydental.com

CMS Lucid: Earth Stone / Sapphire


Client: Stanley Teplick, MD / Teplick Custom Vision  

Website URL: http://www.oregonlaser.com

CMS Lucid: Innerspace / Atmosphere


Client: Pocono Eye Associates, Inc.  

Website URL: http://www.poconoeye.com

CMS Lucid: Horizons / Tundra


Client: Maryam Motlagh D.M.D, P.C. / Aesthetic Smiles General and Cosmetic Dentistry

Website URL: http://www.aesmiles.com

CMS Lucid: Plaza / Brass


Client: Gary A. Zucker / Gary A. Zucker & Associates, P.C.

Website URL: http://www.gazassociates.com

CMS Lucid: Earth Stone / Sapphire


Client: Jon Marc Van Slate / Jon Marc Van Slate DDS FAGD PC  

Website URL: http://www.drvanslate.com

CMS Lucid: Royal / Gold Red


Client: Vicken Sahakian, MD / Pacific Fertility Center

Website URL: http://www.pfcla.com

CMS Lucid: Vertex / Mayon


Client: David Wiseman DDS FAGD

Website URL: http://www.wisechoicedental.com

CMS Lucid: Gatsby / Blue Ritz


Client: Fredric Alan Newman / The Aesthetic Surgery Center

Website URL: http://www.fredricnewmanmd.com/

CMS Lucid: Plaza / Custom


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