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Introducing Monarch, A Regal Mobile-First Theme By Andy Gassaway on December 05, 2017

The second quarter of 2016 saw Einstein Medical launch 27 new websites and a new mobile-first theme. Following Plaza and Vertex, Monarch is the third of our Thesis themes, which are primarily designed to serve those using mobile devices. This additional theme helps clients take advantage of a true mobile-first design while providing new opportunities to incorporate their branding and personality.

While Plaza and Vertex employ a mostly white background with dashes of a tastefully limited color scheme, Monarch uses a black background, a bold white typeface, and a variable color scheme with handsome gold accents to convey an entirely different air of elegance. As the user scrolls, the background varies between black, a textured background that looks like velvet fabric, and and a soft-focus version of an image provided by the client. This helps make the journey from the top to the bottom of the page atmospheric and engaging. All the while, the bold white typeface is easy to read against every background variation.

Our Thesis themes are initially designed to provide an engaging and persuasive user experience on small mobile screens. However, the desktop experience is no less compelling. For example, a quick visit to both the mobile and desktop versions of Chrisman & Wyse’s dentistry site demonstrate the way that elements presented in a linear path for scrolling on a mobile device unfold into horizontal configurations, but with a graceful symmetry that places the site’s many offerings in an easily comprehendible formation more attuned to a large screen. This symmetry is offset by blocks of primary colors staggered behind photos of patients and staff, contributing to a fun and approachable mood that provides an inviting complement to the precision of the page layouts.

The striking appearance and usability of our sites continued to intrigue clients and foster the acquisition of new clients, and the months to come would see the introduction of many new templates within the Thesis family. Have a look through 2016’s second quarter releases to see how our growing stable of mobile-first themes make the user experience incredibly simple and efficient, but without sacrificing the client’s personal touch.


Client: Eduardo Torrado, DDS / Torrado Dental  

Website URL: http://www.torradodental.com

CMS Lucid: Luminesse / Aquamarine


Client: Dr. Khaled Eldin / Old Bridge Dental Center  

Website URL: http://www.njdentalcenters.com

CMS Lucid: High Gloss / Steel


Client: Jay W. Chrisman, DDS / Chrisman & Wyse  

Website URL: http://www.chrismandental.com

CMS Lucid: Plaza / Azurite


Client: The Eye Clinic Of Monroe  

Website URL: http://www.theeyeclinicofmonroe.com/

CMS Lucid: Gatsby / Bluenose


Client: Dr. David Pousson / Pousson Family Dentistry  

Website URL: http://www.poussonfamilydentistry.com

CMS Lucid: Gatsby / Blue


Client: Kenneth D Nash DDS / Nash Family Dentist  

Website URL: http://www.vicksburgdentist.com

CMS Lucid: Providence / Ruby


Client: Andrew G. Mortensen, DDS, Inc.  

Website URL: http://www.mortensendds.com

CMS Lucid: Plaza / Amethyst


Client: Ryan Osinski, DDS / My Saratoga Dentist PLLC  

Website URL: http://www.mysaratogadentist.com

CMS Lucid: New Wave / Denim


Client: Robert H. True, M.D., ABNRS / True & Dorin Medical Group  

Website URL: http://www.truedorin.com

CMS Lucid: Innerspace / Atmosphere


Client: Gila Ridge Dental

Website URL: http://www.gilaridgedental.com

CMS Lucid: Tweed / Levi Black Blue


Client: Sharp Smile Center

Website URL: http://www.sharpsmilecenter.com

CMS Lucid: Plaza / Brass


Client: William C. Cohen / THE SKIN CENTERx  

Website URL: http://www.cohendoc.com/

CMS Lucid: Mystique / Chocolate


Client: Matthew K. Chow, DDS / Parkway Dental of Clinton

Website URL: http://www.mattkchowdds.com

CMS Lucid: Providence / Prestige


Client: J.D. Murray DDS & Associates  

Website URL: http://www.atlantapamperedsmiles.com

CMS Lucid: Mystique / Plum


Client: PQ Family Dental  

Website URL: http://www.pqfamilydental.com

CMS Lucid: Luminesse / Zircon


Client: Dmitry Karagodsky, DDS / Smile Maker PA  

Website URL: http://www.smilemakerpa.com/

CMS Lucid: Vertex / Fuji


Client: Kurt W. Kline, DMD / The Offices of Kurt W. Kline

Website URL: http://www.implantdental.com

CMS Lucid: Vertex / Mont Blanc


Client: Dr. Travis A Witherington & Dr. Andrew Cheung / Oral Surgery Specialists of Tennessee  

Website URL: http://www.osstn.com/

CMS Lucid: Vertex / McKinley


Client: OMSC of Santa Fe

Website URL: http://www.oralsurgerycentersantafe.com/

CMS Lucid: Plaza / Brass


Client: William S Goldstein, MD  

Website URL: http://www.2020vision.com

CMS Lucid: Innerspace / Atmosphere


Client: Stephen Lashen DDS / Lashen Dental Group

Website URL: http://www.drlashen.com

CMS Lucid: Shine On / Blue


Client: Byron Biscoe, MD / Laser Vision Institute of the Virgin Islands  

Website URL: http://www.virgin-eyes.com

CMS Lucid: Luminesse / Zircon


Client: Dr. Cheryl Pearson  

Website URL: http://www.pearsonimplantdentistry.com

CMS Lucid: Plaza / Ruby


Client: Kenneth W. Coffey DDS

Website URL: kennethwcoffeydds.com

CMS Lucid: Vertex / McKinley


Client: Premier Dental & Implant Center

Website URL: myorlandparkdentist.com

CMS Lucid: Gatsby / Mint Julep


Client: Hurwitz Center for Plastic Surgery

Website URL: hurwitzcenter.com

CMS Lucid: Plaza / Amethyst


Client: Jerry Hancock, DMD

Website URL: http://www.nashvilledentistdrhancock.com

CMS Lucid: Plaza / Brass


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