The One-Year Anniversary for Australian Plastic Surgeon’s Website By Younker Hyde Macfarlane on August 28, 2013

Just like any other artist, plastic surgeons know the value of aesthetics. Plastic surgeons are trained in the tools and techniques that can be employed to make a person look his or her absolute best. They intuitively envision how individual features can be reshaped or enhanced to produce a more balanced and beautiful overall aesthetic.

When it comes to their practice websites, appearance is certainly an important factor. Plastic surgeons want an elegant design that acts as the online representation of the practice.

When plastic surgeon Allan Kalus entrusted the team at Einstein Medical to build his new site more than a year ago, a clean design and great imagery were top priorities. To complement the design, the website production team created an organized navigation structure and dozens of pages of informative content. In addition, website features such as a before and after photo gallery and blog, as well as links to social media profiles were included. This comprehensive strategy set Dr. Kalus up for continued growth, both on the website and at his practice.

This month, Dr. Kalus is celebrating the one year anniversary of the launch of his new website. Since then, prospective patients have had an easier time finding the information for which they are seeking.

Some of the most popular sections of his website include:

The Before and After Photo Gallery

Aside from the website’s home page, the before and after photo gallery landing page is the most popular. The before and after gallery contains actual images of patients who have undergone the following procedures with Dr. Kalus:

  • Breast augmentation (8 cases)
  • Breast reduction (8 cases)
  • Gynecomastia treatment/male breast reduction (2 cases)
  • Tummy Tuck (5 cases)
  • Rhinoplasty (4 cases)
  • Eyelid Surgery (2 cases)
  • Lip augmentation (1 case)
  • Ear surgery (1 case)
  • Facelift (3 cases)

Content Pages

Some of the most popular procedure-type pages of the website include the facial plastic surgery landing page, breast surgery landing page, and rhinoplasty page.

Some of the top viewed blog posts were on the tummy tuck procedure, breast implant size, and breast reduction costs.

About Dr. Allan Kalus

Dr. Allan Kalus has more than 20 years of cosmetic surgical experience here in Australia and overseas. When he completed his education and initial training in the field, he became interested in finding ways to make the recovery process easier for patients. By drastically reducing the degree of pain and nausea patients experience immediately after surgery, most patients are able to return home on the same day of surgery. Early on, Dr. Kalus adopted the techniques required to minimize these post-operative side effects to the point that the patient can walk on his or her own, and be able to return home after surgery.

Dr. Kalus is also a proponent of minimally invasive techniques when indicated. For example, he can employ the closed rhinoplasty technique when possible; in this approach, all incisions are made in the interior of the nostrils. He also offers non-invasive treatment options such as dermal filler injections, dermapen, and skin peels.

To schedule a consultation with Dr. Kalus, contact Avenue Plastic Surgery today.

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