Columbus & Perfection Lasers' New Website Is Simply Perfection! By Ruth Klamper on April 10, 2013

Columbus & Perfection Lasers ophthalmology websiteEinstein Medical is proud to provide a fresh perspective on medical website marketing to ophthalmologists and other medical professionals around the globe. We open our clients' eyes to the impact online marketing can have on their businesses. Our marketing strategists can help medical professionals grow their practices to heights that are unheard of. As a long-standing client of Einstein Medical, Philadelphia LASIK specialist Dr. Williams Columbus with Columbus & Perfection Lasers has seen his practice prosper thanks to the help, direction, and dedication of members of our production team.

Dr. Columbus understands the importance of expanding the content and continually evolving the core design elements of his website as the internet and its standards constantly change. With our help, Dr. Columbus and his team are able to educate more patients living in the Philadelphia, Lancaster, Scranton, Wilkes-Barre, and Harrisburg areas about the quality, affordable, life-changing LASIK procedures they provide.

When consulting with Dr. Columbus a few months ago, we determined that it would be in his best interest to slip his website into a newer, sleeker, more aesthetically pleasing design. His old, basic content management system contained material that didn’t pertain to the services he most commonly provides, so we thought it would be best to relocate his materials to a more beautiful template that clearly defines the focus of his practice. Since Dr. Columbus is dedicated to delivering the best possible care and vision correction procedures to patients, our production team highlighted all of the LASIK services he provides on his newly designed website.

Dr. Columbus believes everyone deserve to have clear, crisp vision. For that reason alone, he offers affordable treatments, which can be customized to the individual needs of each patient. With his new website design, limited time offers can be showcased in the right sidebar of each page, alerting patients of the current deals Columbus & Perfection Lasers is promoting.

Throughout our research, our team has been able to define the importance of doctor/patient interaction. Just as communication is the key to ensuring an optimal result following surgery and superior patient satisfaction, communication is the foundation to building a relationship with others. By placing interactive elements throughout Dr. Columbus’ website, including videos, a live feed of blog posts, and social media platforms, the website allows current and prospective patients the opportunity to get in touch with the doctor and his team and reference up-to-date information regarding the doctor, his staff, technological advances, and everything you could possibly want to know about LASIK.

Columbus & Perfection Lasers has three locations, all of which are nestled in the heart of Philadelphia. If you are interested in learning more about LASIK, call 1-866-600-3937 or visit the practice’s new website

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