The Keyes to Having a Successful Website
Einstein Medical has one mission: to develop a product, incorporating technical and analytical knowledge of Google, that changes the way medical professionals market themselves and the way they are viewed by current and prospective patients alike. We want to bring recognition to the phenomenal work that our clients do, vocalize their core values, highlight what sets their practices apart, and showcase the supreme satisfaction of their patients.
We were able to achieve such feats during the recent development of a newly launched Einstein Medical website, rhinoplastysurgery.org. The beautifully designed Lucid CMS® website for Beverly Hills and Los Angeles facial plastic surgeon Geoffrey Keyes is just one of the many keys that will open the door to success for the rhinoplasty specialist. Combining the masterpiece that is his website with the artfully crafted educational material that is so seamlessly displayed on every page, it is no wonder that patients in Los Angeles, Beverly Hills, and throughout California are already turning to Facial Plastic Surgeon Geoffrey Keyes to address their cosmetic needs.
On a daily basis, we hear from clients who are looking to expand their web presence, but don’t know how to get where they want to go. It is our pleasure to steer such clients in the right direction and take them on a journey, showing them marketing strategies that will prove to be useful as they grow their businesses. Ultimately, our goal is to configure a plan that utilizes the talent and intellect of our design, production, and marketing teams to not only meet the personal and professional needs of our clients, but to exceed their wildest expectations.
Many people are unaware of the importance of creating a “user-friendly” website that is easy to navigate. You want to create a platform where patients feel welcome, comfortable, calm, and, most importantly, engaged. Keeping a reader engaged in exploring your website can signify to the search engines that your website is a valuable resource for information regarding your profession. Google takes into account “bounce-rates” and “clicks per page” when determining how certain results should be displayed when individuals search key terms, so our search engine marketing team works hand-in-hand with our writers to compose educational material about rhinoplasty surgery, surgical techniques, and types of nasal surgery.
By placing a contact form at the bottom of each page on his website, having a live, scrolling feed of his blog, and displaying actual patient photos throughout the side and footer navigations of his site, we are prompting Dr. Keyes’ patients to drive deeper into the website and learn more about what the Los Angeles and Beverly Hills facial plastic surgeon has to offer.
The Keyes Surgery Center is located at 9201 W. Sunset Blvd., Suite 611, Los Angeles, CA 90069. To contact Dr. Geoffrey Keyes, email the surgeon directly by clicking here or call (310) 859-9388.
Update Dec 1, 2015: This post has been updated to reflect the patent pending/registered status of our Lucid CMS®