A Custom Website for a Plastic Surgeon Means A New Facelift for a Lucid Design By Ruth Klamper on February 07, 2013

The new Einstein Medical website for Dr. Patricia BerbariEinstein Medical is pleased to announce the launch of the plastic surgery website for Gatineau surgeon Dr. Particia Berbari. The completely custom Lucid design features feminine, pastel colors that accentuate the beauty of the imagery that is displayed throughout the website. Dr. Berbari played an interactive role in constructing her website. From lending guidance as to what educational content she wanted detailed on each page to choosing in-line imagery, the Gatineau plastic surgery specialist spent hours collaborating with our production team to craft her new site. She wanted her website to be a statement of who she is, and the quality of her work, and after a few months in the making, it couldn’t reflect her personality and the spirit of her practice more.  

As a surgeon who provides a range of plastic surgery procedures to patients living in Gatineau, Ottawa, and throughout Canada, Dr. Berbari wanted her website to be broadcasted to patients throughout the region. To fulfill Dr. Berbari’s desire, our marketing team spent a significant amount of time researching the surgeon’s local market and optimizing the unique material within her newly fabricated website. By targeting key terms and locations throughout the meta data and content, we triggered Google to recognize Dr. Berbari’s website as a creditable source for up-to-date information about cosmetic and plastic surgery. With our help, Dr. Berbari will rank higher in Google for commonly searched terms about surgical procedures and be the number one choice for patients who are exploring their plastic surgery options.

Throughout the design phase of the website, Dr. Berbari was very vocal about wanting her new site to be easy to navigate for English and French speaking patients.  We created a “French” tab, which exists at the top of each page, so patient’s can read content on the website in their preferred language. We also placed four feature modules on her homepage, so current and prospective patients can easily access information regarding which breast, body, face, and skin care treatments and procedures the Gatineau plastic surgery specialist offers. Each module links to a specific page that discusses relevant surgical procedures. Those pages then link to more comprehensive pages that detail information about how the procedure is performed, benefits of undergoing the procedure, what to expect during the procedure, and recovery following treatment.

To learn more about the services that Dr. Berbari offers, or to contact the surgeon directly click here. Her practice is located at 555 Boulevard de la Gappe, Gatineau, QC J8T 8N7.

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