A New Beginning for the Centre for Reproductive Medicine By Andy Gassaway on December 07, 2012

The Einstein Medical website for the Centre for Reproductive Medicine

Dr. Janelle Dorsett provides infertility treatment to the greater Lubbock, West Texas area. Now, with the help of a makeover for her infertility website, hopeful parents will have an even easier time navigating Dr. Dorsett’s site and finding the information they need.  The new site uses the Mystique Sea Blue template to frame five entirely new pages of content, along with several pages of content migrated from her previous site. This blue and aqua-green color scheme (often described as “minty fresh”) conveys a calm, welcoming sentiment, and makes the large white type very easy and comfortable to read.  They also outfitted the site with images of some very cute youngsters and their parents, further conveying the compassion that is so important to the infertility treatments such as IVF and artificial insemination that Dr. Janelle and her staff provide to the Lubbock area.

Because this site is relatively compact in its scope, the navigations at the top and bottom of the page make it easy to reach any detail page quickly. Each detail page provides a general description of the procedure, as well as information about what to expect before, during, and after it is administered. Ample relative crosslinks are provided throughout the copy, helping the user to gain a more apt understanding of how these treatments can relate to one another. Dr. Dorsett also provided a sidebar item providing a variety of patient resources, including demographic info and printable patient forms.

Social support and education are incredibly important to the process of fertility treatment. Dr. Janelle’s new site makes it easy to share pages on Facebook and Twitter, or to email them to others. The site also features a blog, through which Dr. Janelle can share news and thought on the latest breakthroughs in her field. As with all Einstein FlexDesigns, we have made it exceedingly simply to contact the practice through unobtrusive, easy-to-use forms, which include a direct link to the practice location via Google maps.

We applaud Dr. Janelle for dramatically reshaping her web presence, making it easier than ever for prospective patients to learn about infertility treatment in the Lubbock area, to share that information with others facing similar struggles, and to contact the Centre for Reproductive Medicine.

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