A Cut Above: Dr. Torrado's New Einstein Medical Website By Andy Gassaway on November 26, 2012

Website of Dr. Laura Torrado

Today, we at Einstein Medical are proud to announce the launch of Dr. Laura Torrado’s new home on the Web, www.drlauratorrado.com.  Dr. Torrado is a cosmetic dentist who provides a comprehensive range of services in the Midtown West area of New York City.  She also has a charismatic personality that makes her patients feel relaxed and comfortable as she enhances the health and appearance of their smiles. Her home page is garnished with before-and-after photos that illustrate the incredible transformations she has helped her patients achieve. Dr. Torrado donates a complete mouth reconstruction to a patient in need every year. Her home page includes a video of a locally produced human interest piece about one such case, in which Dr. Torrado helped a victim of domestic abuse to achieve a healthier, more attractive smile.

This eleven-page site uses the Softstone FlexDesign™ with the Slate Sky color scheme to achieve a look that is simple and elegant, reflecting the calm, relaxing atmosphere Dr. Torrado has worked to create in her office.  The page begins with a short introduction to her practice and a contact prompt, followed by her practice philosophy and a list of highlighted services. The rest of the site is organized into a clean, easily navigable architecture. The restorative, general, and cosmetic dentistry pages make this Midtown West practice’s offerings easy to browse. Meanwhile, each detail page not only provides in-depth information on specific procedures, but also includes a scrolling sidebar with quick links to Dr. Torrado’s blog. This element is carefully positioned to avoid being intrusive, but the scrolling synopses subtly catch the eye, enticing curious readers to discover more about a range of topics within the field of dentistry.

The header, footer, and utility navigations are positioned so that users can quickly navigate to a page from any other page within the website. Say a user is interested in teeth whitening, but begins thinking that alignment issues with his or her smile may need to be addressed before considering any cosmetic enhancements. A link to the Restorative Dentistry page (and all other platform pages) is never more than a few swipes of the mouse away.

Dr. Torrado opted to include a very personal touch in her site by migrating the content from an About Our Doctors page she had created for her previous website.  This page details the professional experience, community service, and professional organization memberships of Dr. Torrado and Dr. Shawn Sadri, an important member of her practice who specializes in cosmetic dentistry and complete smile makeovers.

With a professional, yet calming overall look, a simple and intuitive architecture, and an abundance of information about her practice, the new www.drlauratorrado.com is a true testament to the excellence of Dr. Torrado’s practice. Patients seeking cosmetic dentistry in Midtown West, the Upper East Side, and Central Park areas will find themselves with all of the information they’re looking for – and a lead on a skilled and compassionate dentist.            

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