Using Facebook as a Practice Marketing Platform
Great article on SearchEngineLand.com about the basics of using Facebook as a marketing platform. This is a great primer for the practice looking to embark on a social media campaign. From Pages to Places it's a complete rundown of the capabilities and limitations of the platform. Read it now because it'll probably be totally obsolete in about 6 months!
Five secrets for writing on the web (screencast)
Great content doesn't grow on trees (or in content farms) it's written by great copywriters. These are some tried and true rules to make your headlines pull, your body copy better and your points more poignant. Check out this screencast to learn 5 secrets to get you and your team writing faster and smarter on your website, blog, Facebook and more.
Branding your practice with a great domain name (screencast)
A great name can radically improve the value of your practice. Memorable and searchable domain names make it much easier to brand yourself in your market. Check out today's screencast about the value of a great domain to your bottom line. http://eiidomains.com