Introducing Lucid CMS: A Better Way to Make Websites By on January 16, 2011


A Content Management System for Humans

Today I am proud to introduce a new way to build a website, we believe a better way.

Over a year ago our product development team code-named the project Lucid, and for good reason. In one word we had a vision of what we were trying to accomplish. It only made sense to follow that vision and publicly brand and market the product as Lucid.

The dictionary defines lucid as:

expressed clearly; easy to understand
showing ability to think clearly, esp. in the intervals between periods of confusion or insanity

The thesaurus likens the word to:

intelligible, comprehensible, understandable, cogent, coherent, articulate; clear, transparent; plain, simple, vivid, sharp, straightforward, unambiguous

We believe that at its core, our Lucid CMS® embodies these definitions. We want to share this product with those who need a clear, straightforward, and easy-to-understand tool for creating and maintaining their Internet presence.

What is The Lucid CMS®?

Lucid is, at its core, a CMS (content management system) that allows you to directly manage your website in your browser. Though there are many widely used and high quality CMS packages on the internet - Lucid is like nothing youve ever seen.

What separates Lucid from most CMS platforms is the simple click to edit interface. No more navigating through endless administration menus just to find your content before you edit it. This is kind of a big deal and will save boatloads of time.

With Lucid you cant make a mistake since versioning is built right in. If you accidentally publish the email you are crafting for WikiLeaks, just revert to the pages previous state. Bam! International disaster averted!

Another feature which makes Lucid unique amongst CMS platforms is that it is based on handcrafted customizable design FlexTemplates. Simply take one of our pre-made design foundations, with over 12 years of best practices baked right in, and make it your own. Want to add a logo, change the entire color palette, or alter the page layout? No problem, Lucid can do that.

The First FlexTemplate

Along with Lucid, we are proudly debuting our first official customizable FlexTemplate. Weve dubbed it Soft Stone and hope you like it.

Lucid FlexTemplate: Soft Stone

Lucid FlexTemplate: Soft Stone Desert SunriseLucid FlexTemplate: Soft Stone Slate SkyLucid FlexTemplate: Soft Stone Bordeaux

For the next 12 weeks, we will introduce at least one new FlexTemplate per week. With each FlexTemplate already available in three default colors, and each one catering to your particular needs, the options are virtually endless. These templates are unique, flexible, and customizable. They definitely live up to their name.

Custom Designs

Want even more customization? With Lucid, implementing fully custom designs is a breeze. In fact, we launched our first custom designed flagship Lucid site on January 3, 2011:

Everyone at Einstein Industries, Inc. is very excited about this new product and well be revealing a bit more about Lucid each week as we release our new FlexTemplates. If you have any questions or would like to purchase a Lucid CMS® website, contact your Einstein Sales rep today with this simple form or call (858) 459-1230.


Mike Hawkins
Web Director
Einstein Industries


Update Dec 1, 2015: This post has been updated to reflect the patent pending/registered status of our Lucid CMS®

Einstein Medical

For over 20 years, Einstein Medical has been meeting the digital marketing needs of elective healthcare professionals around the world. We are constantly improving our products to stay up-to-date with the search engines, help patients find you, and increase your lead generation.

We work closely with some of the most respected medical providers in many fields, including: 

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Speak with our team of experts by calling us at (858) 459-1182. You can also send us a message online.

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