Sales Training For The Medical Practice Webinar Met With RAVE Reviews
This webinar really helped clarify the confusion, for non techies, a lot of the aspects of following up on leads using new technology. Anything to help improve understanding of the world of internet marketing, lead follow up, and social media for those of us who are technology dinosaurs. Einstein always has excellent events covering a wide range of online technology and aspects of the modern health practice.
Dr. Tom Armstrong
I learned how to better deliver a positive image. Very helpful.
Dr. Marc Kayem
Los Angeles CA
I need to think more about smell in my lobby, even though I don't like heavy scents from sprays and burning candles I probably need to find some common ground between what many of my patients have at home and the smell of a generic office. A great topic for the whole staff not just the doctor or the office manager... Regarding the cost objection: "Does a bride choose the cheapest gown she can find or does she look until she finds the gown that makes her look the best? Like a bride hopes to only have one perfect wedding, you only have one face."
Dr. John Paul
I learned 25% of all practice calls go unanswered - it was very good.
I learned success be with a marketing campaign or direct communication with the client/patient begins with "YOU". Express passion and knowledge in your delivery of information. Quick and easy to understand.
L Dawn Reeves
Very valuable! Learned key components to having a successful medical practice that specializes in bariatric surgery. Not only my position as bariatric marketing specialist is important, but to capture leads appropriately even the receptionists have to acquire the skills that a marketing specialist has. Social media as marketing and ways to capture people with interest in what we do. How to use social marketing to capture leads. Very entertaining and educational. I would like to participate in your webinars on a frequent basis and am excited to share your information and future sessions with other business owners.
More ways to connect with prospective patients, creating more successful selling environments, ways to better other staff, overcoming objections Good info!
I learned about building rapport, active listening, using peoples names frequently while conversing with them. - Webinar was extremely well done.
Six Legitimate Business Goals Of A Social Media Campaign
Social medias stereotype as a massive time waster comes from millions of people actually wasting extraordinary amounts of time on it. Here are some legitimate business goals to keep your team focused on why youre really doing this... 1. Add new patients At some level, all marketing is a touch point. Its a place to get your phone number in front of a potential patient. Its a place to create a connection with the patient. Its a place to show you care. Social media is a great way to get in front of more eyes. The number one goal of your social media campaign is adding new patients. Everything you write and all the pieces you put in there should be to grow your practice. Make sure your marketing people remember that, too. Its easy to get wrapped up in the technology, FORGET why were doing social media, and waste a lot of time. 2. Support