Upcoming Webinar: Social Media - Nov 18, 2010
Build a social media campaign for your practice, today. Set up the different kinds of pages without wasting valuable time. Secure your name, protect your reputation and start growing your network. This free course gives you all the tools to do it yourself.
- Use Facebook to grow your practice
- Lock in your Twitter page
- LinkedIn for SEO
- Connecting it all to your website
- Save time: 10 essential tips
- Find and use your digital assets
Click below to get your social media campaign going without wasting time!
Webinar - Social Media For The Medical Practice
Nov. 18, 2010 - Thursday - 4:00 P.M. EST
Five Steps To Evaluating Your Online Reputation
1. Turn off Googles personalized search. Most people have some kind of account with Google like Gmail, AdWords, etc. if youre logged into your Google account youre going to get a very different search result than if youre logged out of Google. Sites you visit through google often show up more often in your personalized search. Sign out of your Google account to get a more unbiased view of what the google results are for most people. 2. Search your name, your practice, and your employees. These are the three big components of your reputation and how most people will research your practice. 3. Search your competitors and your local keywords Try to get a sense of your market. Search your competitors and geography & speciality searches like
Five reasons you need reputation management
1. Control your results before someone else does. When someone searches your name, you want positive information to come up. A search for your name can be filled with third party review sites, directories, incorrect information... all sorts of things. There are only 10 results on the first page of Google - make sure youve got positive information out there. 2. Perception is reality. When a patient researches you they do it online. Those first results define you within your market. That means 10 great results could really help out your practice. We want to have people come back and say, This guy is the best doctor Ive ever run across. That would be the best result. 3. Positive reviews = positive patient impression At some point, everything is going to have online reviews. People are going to expect positive reviews. A patient is goin