Great Video, Great Storytelling! By on August 03, 2010

If you are interested in effectively marketing your medical practice with online video, you found the right blog. Why waste time? Here's my simple point: Great video is usually the result of great storytelling.

Every video should tell a story. The goal of every medical video should be to move people, to educate them, and/or to get potential patients to pick up the phone and call your practice, email you, or walk in your front door. Video will absolutely convert those patients if it's done right.

One of our best examples is from a client of ours in Cincinnati, Ohio, Mercy Healthy Weight Solutions. When you watch this clip over at Mercy Healthy Weight Solutions, you'll see what I mean. The woman featured here was as "real" as the day is long. She tells her story, and she is not scripted. Wow.

I won't bore you with the many subtle ways that those who do video well, achieve their masterpieces. But I will say, you know a good story when you see it, and man does it work when it comes to ROI.

I come from a TV News background, so I may be a bit biased when it comes to the importance of storytelling, whether you're talking about a practice overview story or a simple 2-minute procedure clip. But if your video doesn't tell people who it's for, how it can help them, and/or why your practice is best suited to help, then something is drastically wrong.

I just found this headline in the book I'm reading, Crush It by Gary Vaynerchukm, and it forced me to sit down and write this post today. The headline simply says "Storytelling is by far the most underrated skill in business."

Hear hear Gary! Cheers!

Good luck to the rest of you who "all" have great stories to tell!

Greg McKinney
Einstein Video Network

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