The DocShop Article Syndicator
The latest in a growing list of online marketing innovations from Einstein Industries, DocShop's Article Syndicator promises to give clients a powerful voice in the highly targeted, highly competitive landscape of online patient education and acquisition. Positive results for your name and your business are a surefire way to displace negative results on the search engines. Negative commentary can come from competitors, patientsanyone publishing online. As online marketing becomes more competitive, gaining white hat links from powerful sites such as DocShop is becoming increasingly difficult.
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FROM PRWEB: San Diego, California (PRWEB) July 29, 2009 - Einstein Industries' latest development on DocShop.com allows clients to publish articles directly on the website. Using the DocShop Article Syndicator, clients listed in DocShop's medical directory are now able to publish content to the Patient Education and News & Features section of the website, reaching a large and ever-growing audience of healthcare consumers.
With the new Article Syndicator, doctors will benefit from the authority and visibility that DocShop has built over more than a decade online. New DocShop articles typically rank well on the major search engines quickly. Doctors wishing to inform patients about new procedures and techniques can now publish to a powerful platform that immediately reaches a much wider patient audience than their personal or practice websites.
Each piece on DocShop's Article Syndicator can include biographical information and a credit to the author, giving doctors an effective way to overcome the growing challenge of protecting and managing their online reputations. "Positive results for your name and your business are a surefire way to displace negative results on the search engines," says Ted Ricasa, president & COO of Einstein Industries, Inc. "Negative commentary can come from competitors, patientsanyone publishing online." Einstein Industries contends that positive content on a powerful website such as DocShop.com makes it much less likely that negative results will rank prominently.
DocShop's Article Syndicator allows doctors to link to their practice websites from each article. Links from reputable, authoritative websites are critical to helping websites rank higher in the search engines. "As online marketing becomes more competitive, gaining white hat links from powerful sites such as DocShop is becoming increasingly difficult," says Ricasa. A 'white hat' link is an industry term used to describe a link from a website that follows the guidelines established by the major search engines.
Each article approved by and published on DocShop.com will be accompanied by a form that allows readers to easily contact the article's author. All emails sent from potential patients to doctors will include information that makes it easy for doctors to track which patients responded to which article. The service is free, and all active DocShop clients are eligible to contribute articles. Minimum requirements for publishing within DocShop include submission of original content, a non-promotional, unbiased perspective, and a specific word count range per article.
For further information about DocShop.com, please visit www.docshop.com or contact Delana Ricasa, public relations representative for Einstein Industries, Inc.
About Einstein Industries: Einstein Industries, Inc., is a San Diego, California-based corporation. In addition to operating DocShop.com, Einstein Industries builds and hosts customized websites for medical professionals and develops proprietary software for use in marketing healthcare practices.
Delana Ricasa, Public Relations Representative
Einstein Industries, Inc.