Einstein Medical Blog News & Product Updates from Einstein Medical

Before & After Photos Help Patients Visualize What's Possible


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Before and After photos enhance your online presence by showcasing your skill in transforming a patient's appearance. Photographs speak volumes by showing current and prospective patients what you can do for them. 

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Need to Spread Your Message? Let Your Fingers Do the Talking


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Are you scrambling for a new way to reach consumers? Do you have news that you fear may get buried on your website? May we suggest a time-tested tool, a press release? Today's press releases have been turbocharged for the Internet.

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Unexpected Ways Doctors and Dentists Can Use Virtual Tours


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Are you one of the select practitioners who has made a special investment catering to your patients? Have you created a spa-like ambiance? Or have you gone the extra mile to welcome children? We've spent the last couple of posts highlighting how a virtual tour can benefit you. But there is a flip side to these interactive views of your practice. They also offer a memorable way for you to reach out to special groups in your care.

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Local SEO: When Making it Big Means Thinking Small


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It may be the world wide web, but when it comes to making it big online today it's time to think small. It's time to think local. Nowadays when people go online to search for information, their hunt is increasingly "local," and search engines are rushing to serve their needs. Today's search engines geo-locate users to serve up local results no matter the device: tablet, smartphone, laptop, or desktop computer.

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Welcome Prospective Patients Inside With a Virtual Tour


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You no longer have to wait until a prospective patient walks in the door to make a great first impression.    Google has taken its "Street View," where you wander up and down a city street, and brought it inside so that prospective patients can "walk" through your practice, from the reception area on through to an exam room.   All from the comfort of their own living room.

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Turning Google's Changes into Your Competitive Advantages


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Building and maintaining a solid web presence will help your practice quickly respond to search engine changes and reduce the risk that these changes will impact your bottom line. The best defense is a good offense.

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Schema: Capitalize on Your Attention to Detail


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As patient behavior and Internet marketing continue to evolve, a series of advantages make themselves available to thoughtful researchers. One such advantage is the usage of schema markup. This post will help you understand the scope and urgency of this opportunity to reach more people in need of your unique services.

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Effective Blogging for Medical Practices: Quality vs. Quantity


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There is no reason you have to choose between quality and quantity when it comes to blogging. You can have both. By understanding what quality means, you can improve the quality of your posts without sacrificing quantity.

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Google and Disgruntled Patients: What is the Common Denominator?


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Much like patients, Google can become disgruntled despite your best intentions. Find how to use "schema" to send clear signals to the search engine giant.

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For Cosmetic Dentists, the “New Normal” Requires New Tactics


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As the economic recovery stumbles forward, dentists need to be proactive in protecting and expanding their practices. One tool cosmetic dentists should consider adding to their marketing toolbox is social media.

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