Einstein Medical Blog News & Product Updates from Einstein Medical

Tapping into Google Analytics: What's Your View of the Truth?


image

It’s what any practice dreams of: 50 percent more prospective patients from their website as compared to the same period the year before. We can cheer now, but in this cautionary tale, it's not what was first revealed when we dove into the website numbers.

View

AACD Members Leverage Twitter to Connect


image

Given Twitter's 140-character format and propensity for high post frequency, this is our preferred social media network for distributing news & commentary. This post provides tips for maximizing Twitter to participate in AACD 2016, whether you attend or not!

View

How to Use Social Media for Plastic Surgery Industry Events


image

Social media channels and plastic surgery industry events go hand-in-hand. This post describes how to cut through the clutter and use social media to maximize your plastic surgery industry events... whether you attend or not.

View

Which Social Media Channel is Best for Plastic Surgeons?


image

There are many measures of social media activity. However, activity does not necessarily mean that your social media efforts are delivering results for your practice. We analyzed the most popular social media channels among plastic surgeons and rated them based on use and time commitment. This post walks you through the social media channel selection process.

View

How to Survive Mobilegeddon: Put Your Users First


image

Once again, Google has made a major change to its search algorithm, and once again, the world at large has responded with terror, suspicion, and premature outrage. This time, however, the change will exclusively affect results for searches conducted on mobile devices. Hence, industry pundits have christened the April 21 algorithm update “Mobilegeddon.” 

View

Building Trust through Brand Consistency


image

There is nothing more essential to the relationships between you and your patients than trust. This bond of trust is equally essential to your interests as a business owner. Developing this bond is an ongoing process that requires continual effort and investment on your part. At the core of this process is your ability to establish a strong, memorable, consistent brand.

View

Dealing with the “Price Question”


image

Medical practices that know how to intelligently handle the "price question" will create more opportunity to grow their practices.

View

Mass Suspension of Google+ Accounts Affects Authorship


image

On October 26, 2012, Google suspended Google+ accounts of many users, affecting participants in its Authorship program.  The search engine company is requiring that suspended account holders provide copies of their photo ID cards in order to reactivate their accounts.  For Einstein Medical clients, this is potentially excellent news, even if their accounts have been suspended.

View

The Principles behind a Great Dental Website


image

A strong online presence is not simply an important element of an effective marketing campaign; it is absolutely necessary for any dental practice that wishes to be competitive in the 21st century.  The foundation of a strong online practice is a dental website that serves as an engaging, useful resource for your current and prospective patients while accurately projecting the image and philosophy of your practice.  How can you ensure that your website does this and more?  The answer is simpler than some online marketers might lead you to believe.

View

Lucid CMS: Powerful Content Management, Simplified


image

All full-feature content management systems can be configured to comply with the latest and greatest SEO best practices; however, only the Lucid CMS has been crafted specifically to help medical and dental practices maximize their results while keeping the workflow simplified.  How does Lucid stack up against WordPress and other content management systems? What advantages does Lucid offer over the other options? Click on, read on, and find out!

View