SEO and Inbound Link Building Strategies For The Medical Practice

Links to your website imply importance and improve SEO performance better than anything else. A website that has a link to it that says Sarasota cosmetic surgeon tells Google a lot of things. It tells Google this site is important enough to warrant a link and is most likely a cosmetic surgeon in Sarasota. A link to your site is third party credentialing, its a vote of importance in many ways. So, how do you get links for your website?

Read Full Post →


Three Secrets of Writing for Social Media

Writing quickly and well is critical to a social media campaign. Check out these simple tricks for generating better content for your practice.

Read Full Post →


Six Common Medical Advertising Mistakes

Read six common reasons that your marketing campaign just isn't performing up to par. Low frequency, low quality, and more things for your practice to avoid...

Read Full Post →


Facebook Mini Sites Drive Impressive Traffic

Thinking about a Facebook Mini Site? We're seeing more and more traffic come through Facebook. Check out this infographic explaining the elements and benefits of a mini site...

Read Full Post →


SEO and naming conventions for medical websites

Its funny... search engine optimization is actually very very logical and also quite boring! Its a lot of work to get the pieces of the puzzle right so Google catalogs your page well. Google weighs the title tag as a very important piece of the webpage. It really tells what the page is all about. If you want to rank for san diego plastic surgeon that keyword had better be in the title of the page thats trying to achieve that search. You can tell what a book is about from its title. Your domain name is effectively the title of your site. If you want to come up under a search for san diego cosmetic dentistry having those key words in your domain is only going to help. How you name your pages and what words you use within them is critical to success. Use detailed and logical naming conventions and youll be easier for the search engines to catalog.

Read Full Post →