Einstein Medical Blog News & Product Updates from Einstein Medical

How to Conduct Vision Exams on SEO Firms (Part 3)


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Though our central field of vision is crucial, you can’t ignore your peripheral vision without the risk of being blindsided. That can happen when a company fails to anticipate and adjust to a changing market, such as the change in consumer behavior with the rise of the Internet. Find out whether a SEO firm has the peripheral vision your practice deserves.    

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How to Conduct Vision Exams on SEO Firms (Part 2)


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As any ophthalmologist knows, stereoscopic vision is a fundamental element of everyday life. Issues in this area make it difficult for those affected to accurately interpret stimuli and interact with their environment. The same holds true for SEO firms. Here's a guide for determining whether an SEO firm has the 3D vision you deserve.

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How to Conduct Vision Exams on SEO Firms (Part 1)


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You wouldn't perform eye surgery on a patient before performing a thorough ophthalmologic evaluation...shouldn't your internet marketing firm face thorough screening before you invest in their vision? Here's a guide for determining whether an internet marketing firm has the visual acuity you deserve.

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Writing for the Web: Why Headers Matter


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Headers may at first seem to be a small detail of a website. However, they can play a vital role in your site's success, translating into more new patients and increased revenue. Developing clear, concise headers requires relatively little time and effort, and the potential dividends are more than worth it.

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Spread the News: Press Releases Are a Great Marketing Tool


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This just in…press releases can be a great way for medical practices to market themselves and enhance their online presence.  They’re not a bad way to deliver news, either.  But what do you do if you don’t have any significant news to deliver?  You might be surprised by how many topics relevant to your practice are sufficiently newsworthy to merit press releases.

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The Game Changer: Google Authorship


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By giving you the opportunity to stand proudly by your online content, Google Authorship offers you a new way to build trust with prospective patients.  You are a trusted, esteemed expert in your field, and establishing yourself as a recognized author of quality content will reflect this.  Just as importantly, Authorship represents another step Google has taken in the direction of weeding out disreputable websites and anonymous reviewers and leveling the playing field for true medical professionals, just like you.

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Bite the Apple before the Apple Bites You


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In conjunction with the historic release of the iPhone 5, Apple recently updated its proprietary operating system, but not without significant controversy.  The latest version of the operating system, iOS 6, does not include the Google Maps app, replacing it with Apple Maps, a flawed but promising app that figures to improve substantially over the coming months.  This now-very-public clash between Apple and Google affects not only iPhone users, but also the businesses that rely on being easily located on mobile devices.  How will this affect your medical practice?  The good news is that, if you’re prepared, it doesn’t have to.

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Google's Guidelines Exposed!


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To many people, including some search engine professionals, Google and its algorithms represent a massive riddle to which no one outside the company has a definitive solution. While it is true that the good folks at Google have their share of secrets, how to build a website to their standards is not one of them. Indeed, their Webmaster Guidelines provides clear, well-defined advice on how to create a website that both they and their users will find favor with. Now that you know that these rules exist, the real question is how well does your website follow them?

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Top 5 digital assets for developing your website (Webinar excerpt)


All websites start with a discovery phase where you establish your digital assets. This webinar shows you how to collect these valuable assets and how to approach website development systematically and intelligently. Check out the assets you already have and learn how to use them in a content management system.

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