Placing the User Experience in Top Gear
Anyone who has searched for a cosmetic dentist in Montreal, Quebec, is probably familiar with Smile Montreal, the practice of Drs. Patrick and Charles Casey. The practice has cultivated an outstanding reputation for providing general, restorative, and cosmetic dentistry using the latest techniques and best technology. They also have an instantly recognizable logo that, for many years, has branded a website rich with informative content and a clean, attractive color scheme. Because user friendliness continues to evolve and adopt increasing importance in today’s online marketplace, Einstein Medical has teamed with Smile Montreal to create a new site that retains much of the same content (both in English and French), and many of the same aesthetic values, but with an enhanced site architecture and other features that make it easier than ever to put the end user in touch with the information they seek.
As soon as the new www.smilemontreal.com loads, you notice the same strong logo, but it shares equal digital real estate with prominent buttons guiding you to information about cosmetic dentistry, restorative dentistry, news about the practice, and the doctors themselves. Meanwhile, an ever-rotating banner at the top of the page displays featured popular procedures to immediately appeal to the patient with a very specific goal in mind. As part of this project, we also created brand new pages of content to give the practice’s most popular services an updated informational presence and boosted SEO power.
In addition to a more user-friendly interface, we also made it incredibly easy to contact the practice and arrange a consultation. An electronic contact form is available on every page within the site, and the practice’s phone number is among the first elements seen on any given page. We are proud to unveil the new www.smilemontreal.com and provide those in the Montreal area seeking a healthier, more beautiful smile with an incredibly streamlined experience.
Content Fit to Be King
Augmenting Dr. Rassael's quality content with even more quality content through regular blogging resulted in a dramatic increase in organic traffic in just six months.