Einstein Medical Blog News & Product Updates from Einstein Medical

A Rogues Gallery of SEO Outlaws on Dental and Medical Websites


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Surely everyone knows best practices for SEO by now, right? So, imagine our surprise at the Rogues Gallery of SEO bad guys we've uncovered for dentists and physicians. Could your website also be falling victim to these digital desperados? 

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Google Mobile Index: What It Means for Doctors and Dentists


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Physicians and dentists who adopted a "What, me worry?" mindset about mobile websites are in for an attitude adjustment. Google is making an epic shift in how it rates your website, moving to formulas weighted for mobile and dumping its traditional reliance on desktop performance as the gold standard. 

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Has Google's Local Search Update Left Your Site Playing Possum?


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The Possum update is characterized as the biggest shakeup in local search since the Pigeon update. The name alludes to the fact that Possum filters out duplicate listings in some scenarios. It's technically not a penalty, but if your listing is missing — playing possum — it sure feels like one. 

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Tapping into Google Analytics: What's Your View of the Truth?


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It’s what any practice dreams of: 50 percent more prospective patients from their website as compared to the same period the year before. We can cheer now, but in this cautionary tale, it's not what was first revealed when we dove into the website numbers.

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Pokémon Go or No Go? Take a Peek at What Dentists are Doing


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Pokémon Go or No Go? When It's a No Brainer Summer silliness is upon us with Pokémon Go, but if you've been waiting for the "just right" moment to test the waters of social media, this latest iteration of the 90s video game may be just what you've been waiting for. 

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Beauty & Brains in Website Design: More Than a Pretty Face


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Fair or not, people are hardwired to trust beautiful people. The same holds true when it comes to your website, your face to the world. People are psychologically hardwired to trust beautiful people, and the same goes for websites. 

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Get the Latest ASCRS/ASOA Symposium & Congress News with Einstein Medical's Event Dashboard and Dedicated Twitter Feed


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Einstein Medical created an event dashboard for the ASCRS/ASOA annual meeting in New Orleans, LA, which is taking place May 6th through the 10th.

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How to Use Social Media for ASCRS/ASOA 2016


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Use this consolidated event news feed and event resources to participate in the American Society of Cataract & Refractive Surgery / American Society of Ophthalmic Administrators Symposium & Congress in New Orleans... whether you attend or not.

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