great page checklist

Premium SEO Content

Not seeing the organic search results you expect? Boring, thin content could be sabotaging your website's performance. 

Long-form, media-rich content grabs your readers' attention by providing the answers they're looking for in a shiny gift-wrapped package. 

Why should I invest in premium SEO content? ​

great page checklist

Refocusing Your Online Marketing Strategy  to Premium SEO Content Is Imperative

Google recently updated its search quality evaluator guidelines to match user behavior and intent. The Medic update's key takeaway - create more useful pages. This change has had a dramatic effect on how pages rank, especially for cash-pay healthcare professionals

At Einstein Medical, our solution is a strategic approach that focuses on premium SEO content to improve your ranking, establish quality lead conversion, and increase conversions to grow your practice.

Premium SEO content is strongly recommended because: 

  • Google wants its raters to think about whether a piece of content has a beneficial purpose or not
  • It will drive organic traffic to your site 
  • Cost per lead is lower compared to paid media leads
  • Short, keyword stuffed, walls of text won't cut it anymore

Basically, your practice's livelihood depends on it. 

Pairing Quality and Quantity Benefits Both You and Your Readers

Google likes longer pages

Google's Senior Webmaster Trends Analyst John Mueller said it himself: “Often few strong pages > many weak ones.”

Creators are funneling their creative and monetary energy into building stronger, longer pages because multiple little pages might make it harder for Google to point to all of them, while a longer page has a clear focus.

Several studies including one conducted by serpIQ have found that long-form content also ranks extremely well on Google.

Expertise, Authoritativeness, & Trustworthiness Is Required

According to Google’s Search Quality Rater Guidelines, the guidebook for their quality raters, high-quality pages have a greater level of expertise, authoritativeness, and trustworthiness (or E-A-T).

Longer pages created by reputable writers also allow the user to find the information they are looking for in one place without bouncing between search results, increasing the amount of "dwell time" on your page.

Google Respects YMYL Pages

Medical, dental, and legal topics fall into Google’s category of “Your Money or Your Life (YMYL)” content, so they are held to a higher standard and need to be written by reputable content creators recognized by Google as having a positive reputation.

Google notes: “We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could potentially negatively impact users’ happiness, health, financial stability, or safety.”

Smart Adaptation is Key to Truly Comply with Google's Guidelines

Internet users don't read, they scan. So while longer pages are encouraged, it is essential that the layout of your content is user-friendly. This means that while your content should include informative, fact-based copy, you can't just throw it on the page and be done with it. Walls of copy are the enemy. 

Once you rank, you should break up the content with media elements and optimize your copy with user experience at top of mind. You might have the rulebook, but it isn't so simple or everyone would be dominating search results. You need premium SEO content provided by industry-leading experts.

Start Developing Premium SEO Content

You can start crafting your premium SEO content strategy by speaking with a member of our team, call us today at:

(858) 280-3190 

There is no doubt that great content should be your priority...

According to Google Experts Building Awesome Content is Key

“John Mu, a Sr. Google engineer states that content awesomeness is what it takes to rank on page 1 of Google."

"Google's Public Liaison of Search, Danny Sullivan provides insight to those looking for a quick fix after the Medic Update - the only course of action is to focus on improving your website content."

Premium SEO Content Provides the Awesome Factor Undeniable Value to the Reader

And Google rewards your efforts...

Premium SEO Pages = Better Google Rankings
Better Conversions

image of tablet displaying graph of average page length

Everyone who markets online wants to be at the top of the search results, but very few know how to make it happen. One proven way is by creating longer, more useful pages
 

Page 1 Results Average 1,890 Words

A recent study found that in the Top 10 Google results, the length of content averaged over 2,000 words and the average word count of a page that appeared on the first page of results was 1,890 words. Based on the study's evaluate of 1,000,000 Google search results, it is clear that longer content is fundamental to ranking. 

While the exact recommended word count for your page will depend on the level of competition in your market, the topic you are trying to rank for, and other factors, we encourage our clients to go above and beyond the minimum. With Google and research confirming the value of long-form content, competitors will eventually catch on. When that happens, we want you to be untouchable.

Long Content > Short Content

"...We discovered that pages with longer content ranked significantly better than short content." Brian Dean

Are premium pages right for me? 

Establish Your Competitive Edge

Our experts are ready to help you develop premium SEO content at your own pace, Call us today at:

 (858) 280-3190

An effective online marketing strategy starts with premium SEO content...

Creating the Foundation of Your Strategy Is a Smart Investment

Our specialists are certified Google Partners who will work directly with you to develop a custom strategy, focus, and timeline that can be as aggressive or mild as you would like it to be. ​

Considering that 93 percent of online experiences begin with a search engine like Google...
 

online search statistic


 

And that 75 percent of users never go past the first page of search results, it’s easy to see why online marketing and a strategy aimed at getting to the first page are so important. 
 

percentage of users who do not go past first page search results


By paying for a long-form page that can increase the likelihood of a higher search engine ranking, you are investing in the long-term health of your practice

We provide customized premium SEO content packages so you can meet your goals...

Like Google's algorithm, your site needs to evolve...

Premium SEO Content is Available on All Forever Websites

Is the difference really that noticeable? 

Transform Your Brand's Impression

Short-form content vs long-form content

Treat Yourself to Quality Content

We think you're special too. Don't allow boring, outdated, thin content to hinder your business, give us a call at:

(858) 280-3190

Won't this require a lot of upkeep?

After Your Launch Sit Back and Let Us Do the Work

Google’s algorithms are always changing. This means that creating a website on your own is not enough. You need a team of savvy professionals who will stay up-to-date with Google’s quality standards and vet your content accordingly. 


We create custom strategies that help you stay current and competitive by allowing you to consistently grow your page over time. We also have a dedicated client services department that can arrange training so that you can feel comfortable making small updates to your content. 


This gives you more time to care for your business and those you serve.

That sounds great. But why choose Einstein Medical?

Your One-Stop Shop  for Content That's 10x Better Than Everyone Else's

Why Choose Einstein Medical?

We've got people that are willing to go the extra mile every day, every week, every year. We all work together to create something special..." Our team at Einstein Medical has been providing innovative digital marketing solutions for the cash-pay medical industry for more than 20 years. We are dedicated to helping our clients grow their practices for greater overall success. With Einstein Medical, you have access to the best people, the best products, the best customer service experience, and the best results.

Dr. Nakagawa was Impressed

"The reps are absolutely fantastic in their website creation and their service is exceptional!!!"  Jason H. Nakagawa, O.D.

So what determines the cost of premium SEO content?

Three Factors  That Influence Your Cost 

Your Budget 

We can distribute your budget depending on how aggressive you want to be and provide an affordable starter cost. 

Your Timeline 

Long-form pages can be developed steadily over time. We will update and grow your page at a pace that works for you

Your Focus 

If you are looking to get more clients or patients for a particular service, you can focus your budget solely on developing content for that topic.

Is it really worth it for my business? 

Of course, you have other options...

You Could Purchase Outdated or Underperforming Content Instead

Doing it Yourself

Longer pages, how hard could it be? Right? Long-form content doesn't mean simply stringing together rambling sentences that make your content look useful. Remember, Google actually rates pages based on usefulness and readability

Paying an Amateur

 Unless your nephew is a child wonder who learned how to code, design, and write high-quality content while staying up-to-date with Google’s best standards and maintaining an inhuman plethora of knowledge about medical and legal topics, this probably isn’t the best option for you

Using a Cheap Marketing Company

Content mills may not have the time, interest, or resources to learn about you and your practice and what makes you unique to your clientele. From the moment you partner with Einstein, we take note of your greatest differentiators to develop high-quality, custom long-form content that doesn’t read stale or repurposed. 

But don't other companies charge less? 

Weighing Out Your Options  by Comparing Costs

The cost of website content varies significantly because there are so many avenues with diverse skill sets through which you can get content. You could hire someone who's between jobs and needs a little extra cash, so they'll offer very low pricing. But more often than not, what you pay for is what you get. Little cost often means little reward.

What can happen if I decided to go for the low-cost option? 

You're Risking  Disappointment & the Health of Your Business

DYI Requires a Lot of Your Time

While Do-it-Yourself options such as WordPress can be much less expensive, they require a lot of your time. Maintaining your site and creating, updating, and managing your copy can be impossible to balance with your already busy schedule.

Can be Frustrating & Difficult

Staying abreast of the latest content standards, writing the content, creating or sourcing the right media is all part of a specialized skill set. Attempting to do this on your own can be very difficult. Additionally, using with many of these online content management systems can be downright infuriating. When you are having problems, it's also nearly impossible to get someone on the phone.

Failure to Achieve Desired Goals

If you're paying someone to create and manage your content for you, you may also be in for a major letdown. When not done to the highest level of quality, content can fall short and may not provide the performance you need to rank and be found by new clients. 

Your Success is Our Priority

"The team at Einstein delivered what we asked for and then did more! We are lucky to have found a firm that is creative and capable." Cody Beeson, Esq.

Let's Get Started

Call us now at (858) 280-3190 to work with one of our experts to set up your custom strategy. 

We're Here to Help You

Einstein Medical Account Manager
Our Sales Manager, Brittany, is leading the department into our new approach to content. 

Ready to start developing your website? 

Get Your Own Customized Content Strategy

Premium, long-form, media-rich content is a smart investment for the future of your business. Learn more about why premium SEO content is a must for your site and how you can get started by reaching out to us online or by phone at (858) 299-5915 today.

Our team of experts will be happy to share the benefits of long-form content with you and answer any questions. We can work with you to create a custom content strategy that will help you be a resource for your clients and hold your ground against your competition.

Einstein Medical

For over 20 years, Einstein Medical has been meeting the digital marketing needs of elective healthcare professionals around the world. We are constantly improving our products to stay up-to-date with the search engines, help patients find you, and increase your lead generation.

We work closely with some of the most respected medical providers in many fields, including: 

  • Dentistry
  • Cosmetic Surgery
  • Optometry 
  • Ophthalmology 
  • Dermatology
  • Bariatric Surgery

Speak with our team of experts by calling us at (858) 459-1182. You can also send us a message online.

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Einstein Medical

6825 Flanders Dr
Ste 110
San Diego, CA 92121

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