Premium SEO Content
Not seeing the organic search results you expect? Boring, thin content could be sabotaging your website's performance.
Long-form, media-rich content grabs your readers' attention by providing the answers they're looking for in a shiny gift-wrapped package.
Why should I invest in premium SEO content?
Refocusing Your Online Marketing Strategy to Premium SEO Content Is Imperative
Google recently updated its search quality evaluator guidelines to match user behavior and intent. The Medic update's key takeaway - create more useful pages. This change has had a dramatic effect on how pages rank, especially for cash-pay healthcare professionals.
At Einstein Medical, our solution is a strategic approach that focuses on premium SEO content to improve your ranking, establish quality lead conversion, and increase conversions to grow your practice.
Premium SEO content is strongly recommended because:
- Google wants its raters to think about whether a piece of content has a beneficial purpose or not
- It will drive organic traffic to your site
- Cost per lead is lower compared to paid media leads
- Short, keyword stuffed, walls of text won't cut it anymore
Basically, your practice's livelihood depends on it.
Pairing Quality and Quantity Benefits Both You and Your Readers
Google likes longer pages
Google's Senior Webmaster Trends Analyst John Mueller said it himself: “Often few strong pages > many weak ones.”
Creators are funneling their creative and monetary energy into building stronger, longer pages because multiple little pages might make it harder for Google to point to all of them, while a longer page has a clear focus.
Several studies including one conducted by serpIQ have found that long-form content also ranks extremely well on Google.
Expertise, Authoritativeness, & Trustworthiness Is Required
According to Google’s Search Quality Rater Guidelines, the guidebook for their quality raters, high-quality pages have a greater level of expertise, authoritativeness, and trustworthiness (or E-A-T).
Longer pages created by reputable writers also allow the user to find the information they are looking for in one place without bouncing between search results, increasing the amount of "dwell time" on your page.
Google Respects YMYL Pages
Medical, dental, and legal topics fall into Google’s category of “Your Money or Your Life (YMYL)” content, so they are held to a higher standard and need to be written by reputable content creators recognized by Google as having a positive reputation.
Google notes: “We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could potentially negatively impact users’ happiness, health, financial stability, or safety.”
Smart Adaptation is Key to Truly Comply with Google's Guidelines
Internet users don't read, they scan. So while longer pages are encouraged, it is essential that the layout of your content is user-friendly. This means that while your content should include informative, fact-based copy, you can't just throw it on the page and be done with it. Walls of copy are the enemy.
Once you rank, you should break up the content with media elements and optimize your copy with user experience at top of mind. You might have the rulebook, but it isn't so simple or everyone would be dominating search results. You need premium SEO content provided by industry-leading experts.
Start Developing Premium SEO Content
You can start crafting your premium SEO content strategy by speaking with a member of our team, call us today at:
According to Google Experts Building Awesome Content is Key
“John Mu, a Sr. Google engineer states that content awesomeness is what it takes to rank on page 1 of Google."
Awesomeness.— John (@JohnMu) November 30, 2017
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.— Google SearchLiaison (@searchliaison) March 12, 2018
"Google's Public Liaison of Search, Danny Sullivan provides insight to those looking for a quick fix after the Medic Update - the only course of action is to focus on improving your website content."
Premium SEO Content Provides the Awesome Factor Undeniable Value to the Reader
Premium SEO Pages =
Better Google Rankings
Everyone who markets online wants to be at the top of the search results, but very few know how to make it happen. One proven way is by creating longer, more useful pages.
Page 1 Results Average 1,890 Words
A recent study found that in the Top 10 Google results, the length of content averaged over 2,000 words and the average word count of a page that appeared on the first page of results was 1,890 words. Based on the study's evaluate of 1,000,000 Google search results, it is clear that longer content is fundamental to ranking.
While the exact recommended word count for your page will depend on the level of competition in your market, the topic you are trying to rank for, and other factors, we encourage our clients to go above and beyond the minimum. With Google and research confirming the value of long-form content, competitors will eventually catch on. When that happens, we want you to be untouchable.
Long Content > Short Content
"...We discovered that pages with longer content ranked significantly better than short content." Brian Dean
Establish Your Competitive Edge
Our experts are ready to help you develop premium SEO content at your own pace, Call us today at:
Creating the Foundation of Your Strategy Is a Smart Investment
Our specialists are certified Google Partners who will work directly with you to develop a custom strategy, focus, and timeline that can be as aggressive or mild as you would like it to be.
And that 75 percent of users never go past the first page of search results, it’s easy to see why online marketing and a strategy aimed at getting to the first page are so important.
By paying for a long-form page that can increase the likelihood of a higher search engine ranking, you are investing in the long-term health of your practice.
Premium SEO Content is Available on All Forever Websites
Transform Your Brand's Impression
Treat Yourself to Quality Content
We think you're special too. Don't allow boring, outdated, thin content to hinder your business, give us a call at:
After Your Launch Sit Back and Let Us Do the Work
Google’s algorithms are always changing. This means that creating a website on your own is not enough. You need a team of savvy professionals who will stay up-to-date with Google’s quality standards and vet your content accordingly.
We create custom strategies that help you stay current and competitive by allowing you to consistently grow your page over time. We also have a dedicated client services department that can arrange training so that you can feel comfortable making small updates to your content.
This gives you more time to care for your business and those you serve.
Your One-Stop Shop for Content That's 10x Better Than Everyone Else's
Why Choose Einstein Medical?
Dr. Nakagawa was Impressed
"The reps are absolutely fantastic in their website creation and their service is exceptional!!!" Jason H. Nakagawa, O.D.
Three Factors That Influence Your Cost
We can distribute your budget depending on how aggressive you want to be and provide an affordable starter cost.
Long-form pages can be developed steadily over time. We will update and grow your page at a pace that works for you.
If you are looking to get more clients or patients for a particular service, you can focus your budget solely on developing content for that topic.
You Could Purchase Outdated or Underperforming Content Instead
Doing it Yourself
Longer pages, how hard could it be? Right? Long-form content doesn't mean simply stringing together rambling sentences that make your content look useful. Remember, Google actually rates pages based on usefulness and readability.
Paying an Amateur
Unless your nephew is a child wonder who learned how to code, design, and write high-quality content while staying up-to-date with Google’s best standards and maintaining an inhuman plethora of knowledge about medical and legal topics, this probably isn’t the best option for you.
Using a Cheap Marketing Company
Content mills may not have the time, interest, or resources to learn about you and your practice and what makes you unique to your clientele. From the moment you partner with Einstein, we take note of your greatest differentiators to develop high-quality, custom long-form content that doesn’t read stale or repurposed.
Weighing Out Your Options by Comparing Costs
The cost of website content varies significantly because there are so many avenues with diverse skill sets through which you can get content. You could hire someone who's between jobs and needs a little extra cash, so they'll offer very low pricing. But more often than not, what you pay for is what you get. Little cost often means little reward.
You're Risking Disappointment & the Health of Your Business
DYI Requires a Lot of Your Time
While Do-it-Yourself options such as WordPress can be much less expensive, they require a lot of your time. Maintaining your site and creating, updating, and managing your copy can be impossible to balance with your already busy schedule.
Can be Frustrating & Difficult
Staying abreast of the latest content standards, writing the content, creating or sourcing the right media is all part of a specialized skill set. Attempting to do this on your own can be very difficult. Additionally, using with many of these online content management systems can be downright infuriating. When you are having problems, it's also nearly impossible to get someone on the phone.
Failure to Achieve Desired Goals
If you're paying someone to create and manage your content for you, you may also be in for a major letdown. When not done to the highest level of quality, content can fall short and may not provide the performance you need to rank and be found by new clients.
Your Success is Our Priority
"The team at Einstein delivered what we asked for and then did more! We are lucky to have found a firm that is creative and capable." Cody Beeson, Esq.
Let's Get Started
Call us now at (858) 280-3190 to work with one of our experts to set up your custom strategy.
We're Here to Help You
Get Your Own Customized Content Strategy
Premium, long-form, media-rich content is a smart investment for the future of your business. Learn more about why premium SEO content is a must for your site and how you can get started by reaching out to us online or by phone at (858) 299-5915 today.
Our team of experts will be happy to share the benefits of long-form content with you and answer any questions. We can work with you to create a custom content strategy that will help you be a resource for your clients and hold your ground against your competition.