A recent study found that in the Top 10 Google results, the length of content averaged over 2,000 words and the average word count of a page that appeared on the first page of results was 1,890 words. Based on the study's evaluate of 1,000,000 Google search results, it is clear that longer content is fundamental to ranking.
While the exact recommended word count for your page will depend on the level of competition in your market, the topic you are trying to rank for, and other factors, we encourage our clients to go above and beyond the minimum. With Google and research confirming the value of long-form content, competitors will eventually catch on. When that happens, we want you to be untouchable.