Paid Media

Strictly relying on organic traffic to expand your business can feel like a waiting game. But paid media can help you grow – fast.

Einstein Medical provides campaigns tailored to your goals, helping you grow your business by targeting the types of patients you want.

Is paid media worthwhile?

Paid media diagram

What Paid Media Can Do for You

Target New Patients

If your practice was recently established, or you are not seeing the level of growth you need, paid media can help you target a specific audience. This opens the door for new prospects, many of whom are ready to take action.

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Drive Traffic to Your Website

Using highly targeted advertising, you can direct new traffic to your website. This is especially helpful as you work on an SEO strategy to get your website on the first page of Google's results.

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Faster Results

Organic SEO requires ongoing effort and inherently takes time. Paid media is put to work right away. However, it is essential to take a combined approach as paid media only works for as long as you actively utilize and manage this marketing tool.

What is Paid Media

Paid media includes advertising that you pay for which allows you to select the media and content used to portray your brand. This can be a good tool to help your brand get more exposure, faster.

Business Growth

By running optimized paid media campaigns with high-quality landing pages designed to convert, you can continue to grow your business.

Start Your Paid Media Campaign

Develop a customized paid media campaign by calling us today at: 

(858) 459-4983

Still not sure paid media is a smart move?

Industry Leaders Weigh in

"Even if you’re a decade behind your competitors on jumping into PPC marketing, you can get up and running quickly with a little bit of optimization."

-Search Engine® Journal

"Paid social promotion can be one of the most precise strategies available to market your content to people who are interested in and most likely to engage with your content."

-Search Engine Land 

If you have paid media, is it performing competitively?

How Do We Stack up Against the Competition?

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*Wordstream - Google Ads Benchmarks by Industry for 2018 compared to Einstein Medical's clients' Google Ads Data Benchmarks for 2018

Putting some skin into the paid media game is only the first step in establishing an aggressive marketing strategy. You need to ensure that your advertising efforts are also effective. According to recent statistics, the average click-through-rate (CTR) for medical brands is approximately 3.27 percent with a conversation rate of 3.36 percent. If your paid media campaigns aren't performing, Einstein Medical can help you change that. Our campaigns achieve nearly double the clicks and conversions, leading to more patients for your practice.

There's more to an effective campaign than the ads, our premium landing pages enhance your competitive edge...

Compelling Landing Pages Can Help Increase Conversion Rates

Better Quality  = Better Leads

“Delivering positive advertising experiences, specifically with search, will be the backbone of any marketing campaign as we move into the future.” Pete Kluge, Group Manager, Product Marketing for Adobe Advertising Cloud

How do I know if I need to make paid media a priority?

Hold Your Ground in Your Market

A strategically planned paid media campaign can help you remain competitive in your area. To start planning, call us at: 

(858) 459-4983

Noteworthy Improvement within Months

" Have been very happy with the website, SEO management and marketing. Alan and Chris both took time to educate me on what I was buying when it came to website design and SEO management. In less than a year I have improved my ranking by 3 pages on a google search and have seen a ~150% increase in website traffic over my previous year. In marketing with Einstein, I was able to see results immediately. If you need a website stop searching and call Alan or Chris. Seriously... why are you still reading this?"
 
Rob Zboril, AGD, ADA Accredited Dentist

We can help you improve your performance...

Meticulous Management Leads to Better Performance & Results

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*Einstein Medical Client Google Ads cost per lead (CPL) data 12 months prior to using Einstein Paid Media Services versus 12 months after using Einstein Paid Media Services.

The SEM specialists at Einstein Medical carefully manage each campaign, leveraging keywords, timing, and ad performance for the best possible results. This provides you greater value at a lower cost.

Make a Smart Marketing Decision

Our team of experts will optimize your ad dollars to create a powerful paid media strategy. To get started, call us at:

(858) 459-4983

I really don't have time to be more involved...

Your SEM Specialist  Will Handle Everything

Handling all the aspects of your practice can be overwhelming. Top that with tracking requirements, best practices, and campaign monitoring on both search and social, and it would be unbearable. 

You can trust our team to manage your campaigns with finesse. Each of our SEM specialists manages campaigns for a select number of clients. As such, they are knowledgeable about your business objectives and make decisions based on your goals, and their expertise of course. 

While you focus on caring for your patients, we help you continue to grow.

Why should I trust that Einstein Medical is the best choice?

Our Team Works Together to Ensure All Aspects Are Aligned

Whether Einstein manages all aspects of your online presence or specific areas, our team is the best at what we do. We have been serving medical professionals for over two decades, allowing us to develop highly specialized systems and services to help you succeed. 

Why Choose Einstein Medical?

We've got people that are willing to go the extra mile every day, every week, every year. We all work together to create something special..." Our team at Einstein Medical has been providing innovative digital marketing solutions for the cash-pay medical industry for more than 20 years. We are dedicated to helping our clients grow their practices for greater overall success. With Einstein Medical, you have access to the best people, the best products, the best customer service experience, and the best results.

Noticeable Growth

"They've helped grow my web presence significantly. I'd recommend working with them." Jeffrey Minkovitz, M.D.

We can also customize your campaigns to your budget...

Personalized Strategies Make Your Investment Worthwhile

While paid media is not necessarily a low-cost option, it is one of the most effective methods of reaching potential patients

89 percent of traffic generated by search ads is not replaced by organic clicks when ads are paused
 

Based on the exposure and traffic paid media provides, you have an incomparable opportunity for growth. It is undeniably worth the ad dollars, at least according to Google's Economic Impact Report which states that "businesses make an average of $2 in revenue for every $1 they spend on Ads." 
 

average revenue per dollar spent on Google Adwords
 

If you're unsure whether you can afford a paid media campaign, our team of experts can evaluate your market and budget. This will help determine how much you need to invest in order to achieve your goals. Equipped with a broad range of services to improve your online presence and grow your business, our team can help you create a customized strategy that serves your best interests.

What factors can affect my cost?

Market Aspects That Impact Your Campaign Costs

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Keyword & Audience Targeting

Part of paid media advertising is targeting a specific procedure. The way this is done is through keywords. Some keyword terms or phrases have a much more competitive (and expensive) cost-per-click (CPC).

Population Density

If you're in a metro area with a large population, targeting prospects may be more expensive. This can often be attributed to the density of other similar practices competing for the same prospects.

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Your Budget

Paid search may be difficult to afford for practices with a smaller budget. For the most effective strategy, you'll need to utilize both organic and paid strategies. However, our team can help you make the most of your budget.

I'm not sure this is the right solution for me...

You Have Other Options But They're Not Ideal

Do-It-Yourself

Anyone can sign up for a Google Ads account. However, managing your ad campaigns isn't as easy as it seems and requires consistent upkeep. By allowing us to do what we do best, you can focus on what you do best.

An Amateur

An amateur SEM may have the best intentions but without the proper knowledge and training, they will not be able to provide you with the most beneficial paid media strategies.

An Unreliable Provider

It's not unordinary for companies to charge outrageous management fees. In these cases, more of your money goes in their pockets than actually furthering your goals. We believe in transparency, so you own and have access to your data.

When you choose the right provider, you get quality results...

Build Your Practice More Efficiently with Paid Media Services by Einstein

"One of the best sites I have ever seen. With Einstein, my practice and profits have grown exponentially." John F. Rink, AACD Accredited Dentist

Start Growing Your Business 

Discuss your goals with our team of experts today by calling:

(858) 459-4983

Einstein Medical

For over 20 years, Einstein Medical has been meeting the digital marketing needs of elective healthcare professionals around the world. We are constantly improving our products to stay up-to-date with the search engines, help patients find you, and increase your lead generation.

We work closely with some of the most respected medical providers in many fields, including: 

  • Dentistry
  • Cosmetic Surgery
  • Optometry 
  • Ophthalmology 
  • Dermatology
  • Bariatric Surgery

Speak with our team of experts by calling us at (858) 459-1182. You can also send us a message online.

Contact Us Today

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Einstein Medical

6825 Flanders Dr
Ste 110
San Diego, CA 92121

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