To Reach the Next Level, It Helps to Be Lucid
"Working with Einstein for the last 10 years has been a major part of our practice's growth."- Dr. Michael Tischler, TischlerDental.com
In 2012, Dr. Michael Tischler wanted to spread the word that Tischler Dental was about to become the first practice in the state of New York to offer the revolutionary Prettau® Zirconia Implant Bridge, as well as a Prettau training center for dentists nationwide. Less than a year later, Tischler Dental’s new Lucid™ CMS website and aggressive content expansion strategy have helped the practice to become known as the premier Prettau Implant Bridge provider and training center in the United States.
The Challenge: Spread the Word about the Tischler Dental Prettau® Lab
Since opening its doors in 1971, Tischler Dental has held fast to its promise to provide its patients with what it calls the “Next Level of Care.” This is the philosophy on which Dr. Tischler's father, Dr. Maurice “Buzzy” Tischler, founded the practice, and it has driven the Tischler Dental team to strive for excellence for more than four decades.
When Dr. Michael Tischler joined his father’s practice in 1989, he brought a fresh, ambitious perspective to Tischler Dental. Over the next two decades, the practice experienced explosive growth, culminating in the 2007 opening of a new 10,000-square-foot office with twelve treatment rooms, an in-office CAT scan, a dedicated Dental Implant Center, and a multimedia suite complete with seminar room. During this span, Dr. Tischler continually challenged Einstein Medical to provide an Internet strategy that reflected the growth of Tischler Dental and allowed the practice to extend its market reach.
For years, the Tischler Dental website performed its job well, helping Dr. Tischler and his team to establish a strong web presence. However, in 2012, Dr. Tischler identified the next “Next Level of Care” in the form of the Prettau® Zirconia Implant Bridge. The challenge before him was to bring Tischler Dental to the attention of both patients and dentists across the country so that its status as the leading Prettau® laboratory and training center in the United States could be cemented.
The Solution: A next-generation CMS to build a “Next Level” website
For a practice that is continually rising to the “Next Level of Care,” a website that is equally flexible and agile is an absolute necessity. Recognizing this, Dr. Tischler requested that we provide him with an updated website that could keep up with him and his ever-evolving practice. We responded to this challenge by suggesting that he move his website content into the Lucid™ Content Management System (CMS). This would allow him not only to redesign his website to match the elegance of Tischler Dental’s stunning office – one of only seven in the United States to be named among the 50 “Leading Dental Centers of the World®” – but also to expand his content in correlation with the current and future expansion of his practice.
You can’t spread the word without words
Dr. Tischler wasted no time in using the Lucid™ CMS to his advantage, adding twenty pages to the practice’s website, with an emphasis on dental implants in general and the Prettau® Zirconia Implant Bridge specifically. He is further supporting the site’s content by publishing regular blog posts regarding the Prettau® Implant Bridge, addressing such topics as candidacy for treatment and the advantages of using Zirconia in restorations rather than ceramic materials. The addition of this content has helped to establish the website as the definitive source of information about the Prettau® Implant Bridge on the Internet.
The Result: Tischler Dental is the dominant source of information about the Prettau® Implant Bridge on the Internet
From April 2012 to April 2013, traffic to www.tischlerdental.com increased by 33 percent, year-over-year. Aside from the actual name of the practice, the search term that delivered the most visitors to the website was “Prettau Bridge,” followed by “Prettau Bridge cost.” As of June 2013, if you search for “Prettau Bridge” or “Prettau Implant Bridge” on Google, the first three results will be Tischler Dental. Truly, Dr. Michael Tischler has become the face of the Prettau® Implant Bridge in the United States.
"The SEO strategy implemented has translated into a major presence on the web for our practice."- Dr. Michael Tischler, TischlerDental.com
Even more importantly, the practice is converting dental implant patients from its website at a higher rate than ever before, with an increasing number of those patients coming from well outside the Woodstock community where the practice is based.
If you are interested in learning more about how you can improve both your content and your overall Internet marketing strategy with a Lucid™ CMS website, please contact us today.
1 "The Science of Website Redesign." HubSpot.com. 2011-06-09. Retrieved 2013-06-11.
2 "12 Revealing Charts to Help You Benchmark Your Business Blogging Performance." HubSpot.com. 2011-06-09. Retrieved 2013-06-11.
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