Science Drives Websites
In designing websites, we use a mathematical principle called the Golden Ratio to proportion geometric shapes in a manner that is most pleasing to the eye.
The elements of a web page should align to an implied grid that imposes order and harmony. You may not realize the grid is there, but you'll know when it's not.
We use the most advanced and sophisticated research and analytical tools to stay up-to-date with the latest search engine trends, studies, and reports.
We gauge the effectiveness of our sites by A/B testing elements, analyzing the effects of different versions on user behavior to ensure optimal engagement.
By observing how actual, real-world users interact with our sites, we are continually able to refine and advance our approaches to design, layout, and content.
Heat maps track visitor activity, showing which links get clicked on and which don't. This data allows us to provide a beter user experience and promote conversion.
There is a science to getting websites found. Every element, from code and layout to content and information hierarchy, is planned with optimal visibility in mind.
Our beautiful designs capture the attention of users. Our integration of different types of quality content holds their attention and keeps them engaged.
Once users have interacted with the content, their interest will be at a peak. We build our sites to convert by making it simple for them to initiate contact.
We don't take shortcuts. Search engines index our sites because they are built on a foundation of clean code, solid data, and strict adherence to Webmaster Guidelines.
There's more to SEO than mere keywords. Our websites rank well because we create compelling user experiences based on sound theory and research.
Conversion is the bottom line. We understand the psychology of users and know how to capitalize on their impulses and drive them to contact our clients’ practices.