Robert C. Silkey
Robert C. Silkey is the founder and CEO of Einstein Industries, Inc. Mr. Silkey is responsible for directing product development and all aspects of marketing for the company. With more than eighteen years of experience in the health care industry, Mr. Silkey is continually broadening his expertise in the field and has recently become an authority in medical e-commerce.
Prior to founding Einstein Medical, Mr. Silkey was director for Preferred Medicard in Ohio, regional vice president of A.L. Williams, and president of Med-A-Mark, where he was instrumental in establishing the company as one of the most successful and respected independent distribution companies in the country. As founder of American Medical Consultants, Mr. Silkey launched the first multi-specialty medical franchise in the United States. In a bold move, Mr. Silkey then redirected his resources to develop the Internet-based patient referral directory that remains the focal point of Einstein Medicals’ business model.
Following this, he introduced Einstein’s unique Value Added Benefits package and DocShop®.com, the Internet’s preeminent health care resource for consumers. Since then, Mr. Silkey has continued to guide Einstein Medical as it has developed into the nation’s premier Internet marketing company for health care providers and attorneys. All the while, under Mr. Silkey’s leadership, Einstein Industries has remained true to its overriding goal: to provide a trustworthy link between consumers and the most reputable health care and legal professionals in their respective industries. He received his undergraduate training in marketing at Eastern Kentucky University.
Since joining Einstein Medical in 1998, Ted Ricasa has served many roles within the company, ranging from director of marketing to vice president, climbing the ranks until he reached his current position of president.
He began his career at Einstein by establishing the company’s marketing department, and he continues to oversee technical and marketing specifications for the company’s products. During his tenure, he has been integral to shaping the company’s marketing strategies, managerial and workflow structure, corporate philosophy, and overall business model. In addition to overseeing virtually every aspect of Einstein’s daily operations, Mr. Ricasa has been responsible for forging strategic partnerships between Einstein and the Internet’s leading search engine companies, including Google™, Yahoo!®, MSN®, and AOL. He was also responsible for establishing Einstein’s pioneering Search Engine Optimization (SEO) product and continues to lead its ongoing evolution. He remains at the forefront of the company’s aggressive development of new, innovative products and technologies.
Before joining Einstein Medical, Mr. Ricasa served as a key member of the strategic planning committees of two successful political campaigns: Juan Carlos Vargas for the San Diego City Council and Warren Furatani for the Los Angeles School Board. While studying political science at San Diego State University, he developed a keen entrepreneurial spirit, which has guided him through multiple successful business endeavors.
Chief Technology Officer/Chief Operating Officer
Sergiy Zubatiy joined Einstein Industries in 2001, serving first as a software engineer and later as director of software development. Since his appointment as chief technology officer of Einstein Industries in 2010, Sergiy has been responsible for evaluating and identifying technology platforms appropriate for delivering the company's services. He is also in charge of planning and prioritizing all development initiatives. Sergiy has played a pivotal role in the transformation of Einstein Medical into a software services company. His strong analytical, product development, and project management skills, in combination with his ability to work across functions as well as cultures, contribute greatly to the company's continued success in the marketplace. In 2014, he was named Einstein's chief operating officer while retaining the title of chief technology officer.
Prior to joining Einstein Medical, Sergiy worked as a research scientist at the Kharkiv Polytechnic Institute in Ukraine, where he conducted computational research in material sciences and taught strength of materials courses. His primary areas of study included contact interaction of deformable rigid bodies, elastic and plastic deformations, and finite elements method. Sergiy received his Ph.D. in Mechanical Engineering from the Kharkiv Polytechnic Institute in Ukraine and his MBA from the Rady School of Management at UC San Diego.
Director of Sales and Marketing
Michael Hurley joined the Einstein Medical sales team in 2008 as an entry-level account executive. He immediately embraced the company's vision and worked tirelessly to learn the industry and advance his career. Within a year, he became a regional manager in Einstein's legal division; by the end of his second year, he had been promoted to the regional manager position within the medical division.
Over the next few years, Mr. Hurley emerged as one of Einstein Medical's most respected leaders, first by example through his hard work and devotion to the success and satisfaction of his clients. Then, in March 2013, his dedication to excellence was rewarded with a promotion to the position of sales manager, followed by a January 2014 promotion to national sales director.
In these capacities, Mr. Hurley played a fundamental role in the continuing financial growth of the company, spearheading several innovative sales and marketing initiatives that opened new revenue streams while reinvigorating existing ones. His success in these roles led to his October 2014 promotion to his current position of director of sales and marketing. Under his direction, the company's sales and marketing teams are thriving, exploring new and exciting avenues for Einstein Medical to pursue while cultivating the core business with as much vigor as ever.
Before joining Einstein Medical, Mr. Hurley was a sales and service manager at Mediagrif Interactive Technologies, Inc. for nearly four years. While there, he was awarded the Mediagrif Inukshuk Award in recognition of his professional excellence. Mr. Hurley is a graduate of the University of California, San Diego, where he majored in political science, was named to the Dean's List multiple quarters, and was a standout on the school's Division-I men's rugby team.
When Mr. Hurley does find the occasional time to spare, he is a devotee of some of life's more refined pleasures, including fine bourbon, scotch, and cigars. On rare instances, he can also be found brandishing pre-19th century side arms during days-long riverboat gambling cruises. (Needless to say, he commands a certain respect among his employees.)
Vice President of Information Technology
Since being named director of information technology in 2004, Dennis Gerasimenko has had a significant impact on Einstein’s IT operations. In an effort to increase efficiency, Mr. Gerasimenko restructured the IT department, hiring approximately 65 percent of its current staff and reorganizing project time allocation to meet deadlines. Mr. Gerasimenko also co-founded Einstein’s technical support department and currently oversees the company’s system administration and internal development teams. He plays a vital role by regularly advising the company’s executives on the latest trends in information technology.
Mr. Gerasimenko began his career in information technology as a freelance graphic designer and web developer, which led him to employment opportunities at Internet marketing firm Intrasell and web development company Bytes On-Line. He was subsequently hired by Einstein Industries, where his Linux expertise allowed him to develop the first dynamically driven version of DocShop®, the company’s core Internet property. Mr. Gerasimenko then created the Einstein Information System (EIS), Einstein’s customer relations and asset management application; IMPACT, one of the first email marketing and mailing list management programs to hit the market; and VAB Mail, Einstein’s successful web mail system.
Prior to pursuing a career in information technology, Mr. Gerasimenko earned degrees in architecture from the Kharkov State College of Architecture and the Ukrainian Academy of Art.
Director of Project Management
Since joining Einstein Medical in 2002, Anjelica Mationg has played an integral role in defining how Einstein interacts with its clients, manages its projects, and conducts intra-office communications. She began her career as an Integration Consultant, was promoted to Integration Consultant Manager in March 2006, and was named Director of Project Management in October 2007. Her rare combination of business acumen, strategic planning skills, and an ability to listen and offer compassionate, friendly guidance have endeared her to Einstein’s clients and employees, alike.
During her tenure at Einstein, Ms. Mationg has put her managerial talents to good use, actively participating in contract negotiations, the training of employees, the development of client-relationship management systems and training manuals, and the direction and evaluation of sales, project management, trouble ticket, and invoicing software systems. She has been at the forefront of improvements to the efficiency of Einstein’s systems while motivating and engendering a spirit of teamwork among the company’s diverse employees. Her experience in customer and sales support, public relations, Internet consulting services, and the development of products for online-marketing strategies has been invaluable to Einstein’s growth.
In her current capacity, Ms. Mationg manages Einstein’s project management, customer service, and staff writing departments. She draws upon her proficiency in all aspects of customer service, project management, software development, and information technology to facilitate communications between all departments within the company. Her versatility, eagerness to help, and wide-ranging set of skills led to her being awarded Einstein’s Team Player Award in October 2010.
Prior to beginning her career at Einstein, Ms. Mationg worked in the testing administration office at San Diego State University, where she also earned her Bachelor of Arts degree in Public Administration and Urban Studies with a minor in Industrial/Organizational Psychology in May 2002. She is currently working toward her Project Management Professional Certification (PMP).