Make a Dream a Reality with Effective SEO
Whether you are trying to grow your overall patient base or attract a certain type of patient, search engine optimization (SEO) provides the foundation you need.
Control Your Reputation
When prospective patients are searching online for your name and your practice, they will find something. Don’t let Yelp or some other review site deliver a message about you.
A strong SEO strategy will ensure that prospective patients find your website and receive your message as you intended it.
Inspire Trust in Referrals
Even patients that are referred to practices by people they trust go online to do research. These prospective patients want to know that the doctor or dentist they are considering is qualified and skilled.
If your website serves as a valuable educational resource, it will be more easily found and will create confidence and trust in you and your practice.
Retain Your Existing Patients
Existing patients research, too. A random post on Facebook or a story on the nightly news could trigger one of your patients to go online in search of information about a procedure. Being found will help you retain such patients while piquing their interests in other services you provide.
If you are not found, your competitors will be. Retain patients and prevent them from turning to your competitors for information.
Great Content Wins
Our in-house writers produce the comprehensive, relevant, timely content that is the cornerstone of effective search engine optimization.
The more thoroughly your website covers a topic, the more valuable an educational resource it will be.
That means not dodging the tough stuff. Provide the good, the bad, and the ugly because chances are that your competition can't or won't.
A page devoted to a procedure should focus entirely on educating users about that procedure.
Providing users with information they're looking for increases the odds they will contact your practice.
The best educational resources are updated routinely, reflecting new technologies, techniques, and even legislation.
Providing such information will help to reinforce you as a knowledgeable and trustworthy authority figure.
Beware of Over-Optimization
Users should be able to tell from the title of a web page and its headers what that page is about. If these elements are jammed with keywords, readers will not be well-served.
Google hates keyword stuffing and is openly penalizing sites that are over-optimized.
Help Yourself by Helping Google
Well-written content that tells a compelling story will keep users engaged. If your website contains great content that helps Google to provide the best user experience possible, you’ll be rewarded with greater visibility on the Internet.
We Create Great Content
Einstein Medical employs a team of in-house writers and editors to ensure that our content meets the highest standards of quality, readability, and organization. It’s properly optimized to appeal both to readers and search engines.
The result? No smoke, no mirrors. Just content that works.
“Einstein creates beautiful websites, and they are very knowledgeable about the latest SEO practices, so your website brings in new patients. The team easy to work with, and I always get prompt attention. They've been an excellent choice for us.” Julie K.