Make a Dream a Reality with Effective SEO

Whether you are trying to grow your overall patient base or attract a certain type of patient, search engine optimization (SEO) provides the foundation you need.

Control Your Reputation

When prospective patients are searching online for your name and your practice, they will find something. Don’t let Yelp or some other review site deliver a message about you.

A strong SEO strategy will ensure that prospective patients find your website and receive your message as you intended it.

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Inspire Trust in Referrals

Even patients that are referred to practices by people they trust go online to do research. These prospective patients want to know that the doctor or dentist they are considering is qualified and skilled.

If your website serves as a valuable educational resource, it will be more easily found and will create confidence and trust in you and your practice.

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Retain Your Existing Patients

Existing patients research, too. A random post on Facebook or a story on the nightly news could trigger one of your patients to go online in search of information about a procedure. Being found will help you retain such patients while piquing their interests in other services you provide.

If you are not found, your competitors will be. Retain patients and prevent them from turning to your competitors for information.

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Are you benefiting from proper SEO implementation?

Find out with a website audit

Great Content Wins

Our in-house writers produce the comprehensive, relevant, timely content that is the cornerstone of effective search engine optimization.

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The more thoroughly your website covers a topic, the more valuable an educational resource it will be.

That means not dodging the tough stuff. Provide the good, the bad, and the ugly because chances are that your competition can't or won't.

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A page devoted to a procedure should focus entirely on educating users about that procedure.

Providing users with information they're looking for increases the odds they will contact your practice.

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The best educational resources are updated routinely, reflecting new technologies, techniques, and even legislation.

Providing such information will help to reinforce you as a knowledgeable and trustworthy authority figure.

Beware of Over-Optimization

Users should be able to tell from the title of a web page and its headers what that page is about. If these elements are jammed with keywords, readers will not be well-served.

Google hates keyword stuffing and is openly penalizing sites that are over-optimized.

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Help Yourself by Helping Google

Well-written content that tells a compelling story will keep users engaged. If your website contains great content that helps Google to provide the best user experience possible, you’ll be rewarded with greater visibility on the Internet.

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We Create Great Content

Einstein Medical employs a team of in-house writers and editors to ensure that our content meets the highest standards of quality, readability, and organization. It’s properly optimized to appeal both to readers and search engines.

The result?  No smoke, no mirrors.  Just content that works.

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Is your website's content as great as your practice?

Find out with a website audit

Google Listens to Social Signals

To attract more new patients, our in-house experts optimize your social media strategy to drive powerful social signals to the search engines.

Reviews, shares, Likes, and +1's are trusted social signals that can be traced to real people.

These natural signals are one of the fastest rising factors in Google's algorithm and are fundamental to any successful SEO campaign.

Why You Need Social Media

Link Building Is for Dummies

Search engines such as Google hate anything that smells of a link scheme. We will never suggest a strategy that could put your business at risk.

Organic links, on the other hand, are as essential as ever.

The comprehensive, relevant, and timely content that ranks well on Google is the same content that people want to link to.

Gain valuable links naturally when visitors share your content with others.

Our team creates great educational content, compelling blog posts, and newsworthy press releases that will get people’s attention.

Is your website using deprecated SEO tactics?

Find out with a website audit

What Is the Cost of Doing SEO?

The road to a successful SEO strategy can be confusing. The cost of your customized strategy will depend on your answers to several important questions:

  • How competitive is your marketplace?
  • What types of patients are you looking for?
  • How aggressive do you want to be?
  • How effective is your current SEO strategy?
  • Are you at risk of being or have you already been penalized by Google?

We Have the Answers

A complimentary consultation will map out the answers to these questions and set you on the road toward the SEO strategy that is right for you.

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