Editing Your Website
Page Titles and Meta Descriptions
One of the most important SEO elements of your web page is the page title. It contains keywords that search engines like Google use to determine if that web page is what the searcher is looking for. All of your page titles should have 2 basic pieces of information,: what you do (industry) and where you are (location). Keep in mind that the more keywords you use, the more diluted the strength of each keyword becomes.
Tip: Your page title should not exceed 70 characters in length.
To edit the page titles and meta descriptions for any page, go to that page and click the ‘Select an element to edit’ drop down box in the floating tool bar and then select the element you wish to edit.
Tip: Meta descriptions have no SEO value and should be written to entice a reader to click on your website link. Your meta descriptions should not exceed 150 characters in length.