Editing Your Website
Image ALT Tags
Image alt tags tell the search engine what the picture is about and provide the user with more information when they hover over the image. To add image alt tags to your images, open the image properties window by selecting the image in the Content Editor and clicking the ‘Image’ button.
Add the text you want the search engines to see in the Alternative Text field.
Add the text you want to appear when you hover over the image to the Advisory Title field of the Advanced tab