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Providing Clarity  about Paid Media

I thought people get annoyed by online advertising?

Interruptive, irrelevant ads can be annoying for users. Paid search ads are set up to display as a result when it is applicable to the content the user is searching for. This means your ad should be considered a resource to the reader.

Additionally, if you are running display ads that are tailored to their needs, they are less likely to be annoyed and instead, find them helpful. For instance, if they have expressed interest in a tummy tuck and then your ad pops up while they're browsing, and better yet includes useful information that is tailored to the stage they're at in the purchase process, it will be genuinely useful for them. Providing value is key. 

This is why it is so important to optimize your ads and establish highly targeted strategies to make your paid media advertising actually effective. 

Shouldn't I be focused on my actual website content? 

The simple answer is yes, your website content should be a priority. However, that doesn't mean paid media shouldn't be. It is not a one-for-one exchange. Instead, these two marketing tools should work together to help you steadily grow your business.

Why do nice landing pages matter? Don't I just need somewhere for them to provide their contact info?

The primary objective of a landing page is lead generation, but most people aren't willing to simply give out their contact information right up front. A quality landing page focuses on compelling the reader to take action, i.e. fill out a form.

Our landing pages often include a variety of assets that are strategically presented to the reader and move them through the buying process. This may include testimonials supporting your practice, proof of results, or even procedural information.

We Can Provide Answers to Help You Feel Confident About Your Decision

Who wants to read longer pages on the internet? I thought they were a bad idea? 

For a long time, long-form content was considered “bad.” 

But the tables have turned. Despite the fears that shorter attention spans would lower the value of long-form content, scrolling has become a part of our everyday routine thanks to apps like Facebook that taught our generation how to scroll.

Because the percentage of mobile users now surpasses the traffic from desktop users, it is important for your pages to be scroll-friendly. Scrolling pages allow a user to interact with your content at their own pace and access all of the information they need without worrying about navigating your site or waiting for other pages to load. 

But won't my readers get bored with long pages? 

Long-form pages are not only educational. They are packed with looping videos, animations, and iconography that provides a better user experience. To counteract with the density of long-form content, these media serve as “thumb stoppers” that guide the user through the page and help them find the information they need.

Won't my website seem "thin" if I focus on longer and not more pages? 

Think about it: fewer but longer pages make it easier for a user to navigate your site, increasing the chances of conversion. Because they answer various questions on a single page, these pages can also draw in broader audiences who might have different but related questions. 

Why does Google update their algorithms so often? 

While these constant algorithm updates can be frustrating for developers and business owners, they are designed to create a better user experience and deliver the best possible search results for the user. By pushing low-quality, unreliable, or plagiarized content to the bottom of the search results, Google can help you and your clients find what you need faster. 

Is content marketing here to stay? 

Yes. 93 percent of online sessions begin with a search engine. Prospective buyers are searching for services online at a higher rate than ever, and now is the time to make sure your content strategy is at its best

How Google's Quest to Serve Users Led to Premium Content's Rise to Power

For nearly two decades, Google has been focused on understanding, anticipating, and serving users' needs. 

We suggest focusing on ensuring you’re offering the best content you can. Google Search Liaison via Twitter

Turns out, the way to do that is through premium SEO content.

We suggest focusing on ensuring you’re offering the best content you can. Google Search Liaison via Twitter

Florida Update

This was the first major algorithm update that penalized websites using blackhat tactics including keyword stuffing and hidden links.

Jagger Update

This update targeted manipulative link building practices. 

Vince Update

A shift was made to provide greater weight to branding. 

Panda Update

A quality score was assigned to pages and content quality was used as a ranking factor. Pages with plagiarized, duplicate, or thin content suffered.

Penguin Update

This update targeted over-optimized links and anchor-text to push for better quality links and user experience.

Hummingbird Update

Focused on interpreting the searcher's intent to provide relevant search queries. A bigger emphasis placed on overarching concepts instead of just keywords.

RankBrain Release

By analyzing the user's behavior on the page, this system brought focus to the relevance of the content provided with user intent.

Medic Update

This update, largely affecting medical sites, shifts the focus to creating high-quality, useful content and sites. Most importantly, sites and their content should meet high levels of expertise, authoritativeness, and trustworthiness (E-A-T). 

Einstein Medical

For over 20 years, Einstein Medical has been meeting the digital marketing needs of elective healthcare professionals around the world. We are constantly improving our products to stay up-to-date with the search engines, help patients find you, and increase your lead generation.

We work closely with some of the most respected medical providers in many fields, including: 

  • Dentistry
  • Cosmetic Surgery
  • Optometry 
  • Ophthalmology 
  • Dermatology
  • Bariatric Surgery

Speak with our team of experts by calling us at (858) 459-1182. You can also send us a message online.

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Einstein Medical

6825 Flanders Dr
Ste 110
San Diego, CA 92121

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