How Our Clients Can Continue Growing Their Businesses in the Midst of COVID-19
The sudden spread of the novel coronavirus (COVID-19) has given rise to feelings of uncertainty and anxiety among business owners and consumers.
Einstein Medical wants to assure clients that we are fully operational throughout this disruption. We've been in the business for over 25 years, and we've successfully navigated many crises including the 2008 economic recession. Our team is working harder than ever, operating remotely to continue providing the same level of service that our clients have come to expect.
We are actively completing requests for clients like you, and we are available to address your concerns in this trying time. To talk with one of our team members about your needs, call us at (858) 459-1182.
COVID-19 Preparedness at Einstein A Letter from Our President
During these trying times, we want you to know that we are ready to respond to the unique demands you may be facing.
As the coronavirus spreads, we want to assure you that we are committed to ensuring uninterrupted service and support throughout this difficult period. As an internet business, we already have the infrastructure in place that allows us to address your needs seamlessly.
We Are Prepared
Our system, processes, and people are ready to support you. We can address ongoing day-to-day needs, maintain your online presence to assist home-bound consumers turning to the internet for information, or make preparations for a strong showing when the lights on Main Street turn back on.
Let Us Know If You Need Assistance
Please do not hesitate to reach out to us if you need help updating your online information or mapping out long-term strategic goals. If you need assistance, please call:
- Your account executive at (858) 266-9085 to go over strategies.
- The Client Success Team at (858) 459-1182 for routine matters or software instructions.
Thank you for your continued trust and partnership with Einstein Medical.
Einstein Industries, Inc.
Steps You Can Take—Today
Add an Announcement to Your Homepage
This is a simple step that you can take today to reassure your patients and inform them of your business hours. Our step-by-step video makes it easy to add the announcement on your own.
Read Our Latest Blog Posts
In the last week, our team has authored two blog posts—"COVID-19: Marketing Your Healthcare Practice During a Crisis" and "Respond to the Coronavirus and Improve Your Online Marketing Strategy"—to guide clients through the coronavirus crisis. Each blog contains helpful tips on the immediate steps you can take to strengthen your marketing efforts and continue your practice virtually.
Adding an announcement to your homepage is simple...
How To Add the Global Announcement Tool On Your Einstein Website
What else can you do to help your business weather the effects of COVID-19?
In 2008, many clients ran for the hills when the economy collapsed. The wise ones remained active, increased their visibility, and grew their practices. In our experience, clients who remain active in the face of adversity dominate their markets in the future.
Many consumers are working from home, which gives them more time to do research online, scroll through social media, or schedule that appointment they've been putting off. Check your e-mails frequently and maintain your social media profiles. When potential patients call, you want to be on the other line even if you can't serve their needs right away.
Invest in Google Ads
With Google Ads, you only pay for the ads that users are clicking on. Better yet: as competitors abandon their marketing, the cost-per-click goes down. This means you could be paying less for Google's services while increasing your online conversions and visibility.
Schedule for the Future
While some practices remain open for emergency cases, some might be forced to close altogether. However, you can help clients with non-urgent needs by booking appointments in the future. By filling up your schedule, you can hit the ground running and help your patients once the situation is more stable.
Dedicate Time to Your Marketing
We know how busy things can get when business is in full swing. Take advantage of your temporary downtime. Connect with your Einstein Account Executive or Client Success Manager. Our team members can help you think of ways to build your business from the comfort of your home.
Announce Changes to Your Services
More likely than not, your business hours or services have changed in order to support clients during the COVID-19 situation. Add a COVID-19 announcement to your homepage that clearly explains what you are doing to protect patients and staff during this time.
"Companies that navigate disruptions better often succeed because they invest in their core customer segments and anticipate their behaviors." McKinsey & Company
Don't Take Our Word for It The Data Informs Our Decisions
Dental Queries Are Up
In the past 90 days, there has been a 10 percent decrease in overall dental queries. This is not news. Each year, dental queries tend to peak in January and start to trend downward each month. However, emergency dental queries rose by 12 percent during the last week. With many dentists closed, there is a higher demand for dentists who are open for emergencies.
Medical Queries Are UpAmong medical queries, there was a tiny increase of three percent. However, medical emergency queries were up by 42 percent in the last week. Once again, we see that patients are still looking for emergency services, and they are calling doctors who can provide them.
Businesses May Be Closed, but Patients Still Have Emergency Needs
Get in Touch with Our Team
Einstein Medical remains open for business. Our team members are working at full capacity from the safety of their homes to address your needs. Simply call (858) 459-1182 to speak with an Account Executive or Client Success Manager today.