In conjunction with the historic release of the iPhone 5, Apple recently updated its proprietary operating system, but not without significant controversy. The latest version of the operating system, iOS 6, does not include the Google Maps app, replacing it with Apple Maps, a flawed but promising app that figures to improve substantially over the coming months. This now-very-public clash between Apple and Google affects not only iPhone users, but also the businesses that rely on being easily located on mobile devices. How will this affect your medical practice? The good news is that, if you’re prepared, it doesn’t have to.