Einstein Medical Blog News & Product Updates from Einstein Medical

Turning Google's Changes into Your Competitive Advantages


image

Building and maintaining a solid web presence will help your practice quickly respond to search engine changes and reduce the risk that these changes will impact your bottom line. The best defense is a good offense.

View

Schema: Capitalize on Your Attention to Detail


image

As patient behavior and Internet marketing continue to evolve, a series of advantages make themselves available to thoughtful researchers. One such advantage is the usage of schema markup. This post will help you understand the scope and urgency of this opportunity to reach more people in need of your unique services.

View

Effective Blogging for Medical Practices: Quality vs. Quantity


image

There is no reason you have to choose between quality and quantity when it comes to blogging. You can have both. By understanding what quality means, you can improve the quality of your posts without sacrificing quantity.

View

Google and Disgruntled Patients: What is the Common Denominator?


image

Much like patients, Google can become disgruntled despite your best intentions. Find how to use "schema" to send clear signals to the search engine giant.

View

For Cosmetic Dentists, the “New Normal” Requires New Tactics


image

As the economic recovery stumbles forward, dentists need to be proactive in protecting and expanding their practices. One tool cosmetic dentists should consider adding to their marketing toolbox is social media.

View

How to Conduct Vision Exams on SEO Firms (Part 3)


image

Though our central field of vision is crucial, you can’t ignore your peripheral vision without the risk of being blindsided. That can happen when a company fails to anticipate and adjust to a changing market, such as the change in consumer behavior with the rise of the Internet. Find out whether a SEO firm has the peripheral vision your practice deserves.    

View

How to Conduct Vision Exams on SEO Firms (Part 2)


image

As any ophthalmologist knows, stereoscopic vision is a fundamental element of everyday life. Issues in this area make it difficult for those affected to accurately interpret stimuli and interact with their environment. The same holds true for SEO firms. Here's a guide for determining whether an SEO firm has the 3D vision you deserve.

View

How to Conduct Vision Exams on SEO Firms (Part 1)


image

You wouldn't perform eye surgery on a patient before performing a thorough ophthalmologic evaluation...shouldn't your internet marketing firm face thorough screening before you invest in their vision? Here's a guide for determining whether an internet marketing firm has the visual acuity you deserve.

View

Writing for the Web: Why Headers Matter


image

Headers may at first seem to be a small detail of a website. However, they can play a vital role in your site's success, translating into more new patients and increased revenue. Developing clear, concise headers requires relatively little time and effort, and the potential dividends are more than worth it.

View