Einstein Medical Blog News & Product Updates from Einstein Medical

Effective Blogging for Medical Practices: Quality vs. Quantity


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There is no reason you have to choose between quality and quantity when it comes to blogging. You can have both. By understanding what quality means, you can improve the quality of your posts without sacrificing quantity.

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Google and Disgruntled Patients: What is the Common Denominator?


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Much like patients, Google can become disgruntled despite your best intentions. Find how to use "schema" to send clear signals to the search engine giant.

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For Cosmetic Dentists, the “New Normal” Requires New Tactics


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As the economic recovery stumbles forward, dentists need to be proactive in protecting and expanding their practices. One tool cosmetic dentists should consider adding to their marketing toolbox is social media.

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How to Conduct Vision Exams on SEO Firms (Part 3)


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Though our central field of vision is crucial, you can’t ignore your peripheral vision without the risk of being blindsided. That can happen when a company fails to anticipate and adjust to a changing market, such as the change in consumer behavior with the rise of the Internet. Find out whether a SEO firm has the peripheral vision your practice deserves.    

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How to Conduct Vision Exams on SEO Firms (Part 2)


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As any ophthalmologist knows, stereoscopic vision is a fundamental element of everyday life. Issues in this area make it difficult for those affected to accurately interpret stimuli and interact with their environment. The same holds true for SEO firms. Here's a guide for determining whether an SEO firm has the 3D vision you deserve.

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How to Conduct Vision Exams on SEO Firms (Part 1)


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You wouldn't perform eye surgery on a patient before performing a thorough ophthalmologic evaluation...shouldn't your internet marketing firm face thorough screening before you invest in their vision? Here's a guide for determining whether an internet marketing firm has the visual acuity you deserve.

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Writing for the Web: Why Headers Matter


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Headers may at first seem to be a small detail of a website. However, they can play a vital role in your site's success, translating into more new patients and increased revenue. Developing clear, concise headers requires relatively little time and effort, and the potential dividends are more than worth it.

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Spread the News: Press Releases Are a Great Marketing Tool


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This just in…press releases can be a great way for medical practices to market themselves and enhance their online presence.  They’re not a bad way to deliver news, either.  But what do you do if you don’t have any significant news to deliver?  You might be surprised by how many topics relevant to your practice are sufficiently newsworthy to merit press releases.

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The Game Changer: Google Authorship


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By giving you the opportunity to stand proudly by your online content, Google Authorship offers you a new way to build trust with prospective patients.  You are a trusted, esteemed expert in your field, and establishing yourself as a recognized author of quality content will reflect this.  Just as importantly, Authorship represents another step Google has taken in the direction of weeding out disreputable websites and anonymous reviewers and leveling the playing field for true medical professionals, just like you.

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