Medical Practice Marketing Case Studies

Case Study #1

Dr. Wade N. Barker, Bariatric Surgeon

The marketing campaign for Dr. Wade Barker’s medical practice began through Einstein Medical with the purchase of a DocShop directory listing in 2004. Within six months, Einstein helped Dr. Barker launch a customized 5-page website, drwbarker.com, which was optimized for the search engines in September of 2005. Within a year, Dr. Barker's visibility on the major search engines began producing tangible results, including significant improvements in both visitor traffic and email conversion. Today, drwbarker.com receives upwards of 8,500 visits per month and occupies some of the most sought-after page-one positions on Google™ for high traffic keywords such as "weight loss surgery Dallas" and "bariatric surgeon Texas." Learn More

Case Study #2

Plastic Surgeon Jon Paul Trevisani, M.D.

Einstein Medical began working with Dr. Jon Paul Trevisani of the Aesthetic Surgery Centre in 1999. At that time, the doctor purchased DocShop listings and had an existing website re-designed. Over the years, Dr. Trevisani has worked with Einstein to develop a marketing strategy targeting the Orlando, Florida market. The site has displayed enormous growth in SEO positions, visits, contacts, and overall performance. With Dr. Trevisani’s commitment to setting himself apart from competitors and the effective, diverse products offered by Einstein Medical, the practice has established a truly successful marketing strategy. As one of our featured case studies, the website reflects the value of Einstein’s many diverse services. Learn More

Case Study #3

LASIK Surgeon Clark Weidaw, M.D.

Dr. Clark Weidaw has been an Einstein Medical client for many years. As the director of Maumee Eye Clinic, he recognized the importance of developing an effective online marketing strategy for the practice, and selected Einstein Medical to help him reach this goal. Dr. Weidaw purchased DocShop listings in 1999 and a re-design of the practice’s existing website in 2000. Other updates and additions were made in the following years, and eventually, Dr. Weidaw invested in a new 5-page customized website, Traditional SEO, and a Video Website. The updated online marketing campaign helped set the practice apart from competitors and, in the short time the strategy has been online, has resulted in dramatic increases in website visitors and contacts. Additionally, as the strategy becomes more established, the practice can expect to see further improvement in overall performance. Learn More

Case Study #4

Infertility Specialist Eric Daiter, M.D.

After listing his fertility practice on DocShop for a few years, Dr. Eric Daiter was ready to expand his Internet marketing campaign. With the release of an 11-page customized website with Traditional SEO (ericdaiter.com) for New Jersey Center for Fertility and Reproductive Medicine, the practice began enjoying top search engine rankings for competitive terms such as "infertility New Jersey" and "infertility Edison." This has translated into an increase of 2,200 percent in traffic from search engines. The site's online marketing campaign has steadily improved, with a substantial increase in overall visits and conversion of site users into viable leads. Learn More

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