Case Study #2 – Plastic Surgeon Jon Paul Trevisani, M.D.

Product History

Dr. Jon Paul Trevisani of the Aesthetic Surgery Centre has been a client of Einstein Medical for nearly 10 years. With both national and local marketing campaigns for his plastic surgery practice, Dr. Trevisani has developed a thriving presence online.

In early 2005, Dr. Trevisani expanded his existing strategy with the addition of a new 10-page customized website with Traditional SEO and Flash. The following year, he also added Call Stats and Click-to-Call services to the site. In November 2006, Dr. Trevisani invested in a Video Media Center. This addition to his site provides enhanced patient interaction, increases his visibility online, and helps set Dr. Trevisani apart from his competitors.

Dr. Trevisani also utilizes Einstein’s Impact Auto Responder to coordinate mass mailings, customized responses to website inquiries, and other online marketing techniques. This product enhances the features of the website and allows his plastic surgery practice to efficiently address patients’ needs.

Product Timeline

Dec 1999: Listings purchased
Feb 2002: Re-design of existing website with Flash
Oct 2003: Impact Auto Responder purchased
Feb 2005: New 10-page customized website with Traditional SEO and Flash launched
June 2006: Call Stats and Click-to-Call added
Nov 2006: Video Website added

Search Engine Marketing Results

SEO Keyword Rankings

Since the new Traditional SEO campaign was launched in February 2005, Dr. Trevisani’s website has experienced a dramatic increase in targeted keyword positions on the first three pages of Google™, Yahoo!®, and MSN®. The results of his online marketing strategy have helped the plastic surgery practice establish top positions for highly-searched, competitive keyword terms targeting Florida and Orlando. Website stats show that:

SEO efficiency increased from 46 percent to 92 percent.
SEO positions increased from 39 to 72.

Website Visits

Website visits have also shown a significant increase since the launch of Dr. Trevisani’s new 10-page website with Traditional SEO:

Total visits have increased from 2,023 to 3,959.
Visits with keywords have increased from 235 to 1,346.

DocShop Visits

Dr. Trevisani’s DocShop listings direct targeted, local traffic to his site. Visits from DocShop have been consistently high since the launch of the new website and Traditional SEO, complementing the organic search engine traffic his site receives. Stats reveal that:

DocShop visits have nearly doubled, increasing from 135 to 260.
In just over two years, the site has received 4,891 visits from DocShop.

Website Contacts

Website email and Call Reporting statistics show that Dr. Trevisani’s practice receives a consistently high number of contacts from web visitors. Over the 28 months since the launch of his new website and SEO marketing strategy, his plastic surgery practice has benefited from these impressive results:

Practice receives an average of 59 valid emails per month.
Call Reporting statistics show an average of 92 phone calls per month.

*indicates a required field

Interested in the most current trends in marketing? Want to keep yourself ahead of the curve? Become an Einstein VIP to receive the latest information about advances in online marketing, special offers and pricing promotions.

*indicates a required field