Case Study #4 – Infertility Specialist Eric Daiter, M.D.

Product History

Dr. Eric Daiter of the New Jersey Center for Fertility and Reproductive Medicine began working with Einstein Medical in 2000. Originally, he purchased listings on DocShop for his existing site. In 2006, Dr. Daiter purchased an 11-page customized website with Traditional SEO (ericdaiter.com) to enhance the Internet presence of his fertility practice.

Since the launch of the Einstein Medical Internet marketing strategy for the site, ericdaiter.com has seen an increase in traffic and conversion. The DocShop listings for Dr. Daiter's site have also seen an increase since the launch of the site.

With the recent purchase of a Platinum Video Website, Dr. Daiter's web presence will increase and the site's statistics are expected to continue to climb.

Product Timeline

2002: DocShop listings purchased
May 2006: 11-page customized website with Advanced SEO released
August 2006: ericdaiter.com added to the Fertility Technology Gallery
June 2007: Platinum Video Website and Video SEO purchased

Search Engine Marketing Results

SEO Keyword Rankings

The list of keywords targeted in the SEO strategy for ericdaiter.com includes fertility terms paired with "Edison" and the competitive " New Jersey" location qualifiers. Since the launch of the site's SEO, just over a year ago, the percentage of those targeted keywords ranking on the first three results pages of the major search engines improved as follows:

SEO Efficiency Total increased from 61.54 percent to 89.74 percent.
SEO Efficiency on Google™ increased from 23.08 percent to 76.92 percent.
SEO Efficiency on Yahoo!® increased from 65.38 percent to 92.31 percent.
SEO Efficiency on MSN® increased from 96.15 percent to 100 percent.

Website Visits

Since SEO was released in May 2006, visits to ericdaiter.com have increased significantly.

From April 2006 to June 2007, visits to the website per month have increased as follows:

Overall visits per month increased from 100 to 577 (477 percent increase).
Total visits per month using keywords increased from 12 to 276 (2200 percent increase).
Monthly visits from Google™ users increased from 1 to 190 (18900 percent increase).
Monthly visits from Yahoo!® users increased from 5 to 42 (740 percent increase).
Monthly visits from MSN® users increased from 5 to 20 (300 percent increase).

DocShop Visits

Since the DocShop directory listing for Dr. Daiter's site was purchased in 2002, website stats have shown the following increases:

Traffic resulting from the DocShop listing increased from 18 visitors in December 2002 to 124 visitors in June 2007 (589 percent increase).

Website Contacts

Since the launch of SEO for ericdaiter.com, Einstein Medical has tracked the number of contacts Dr. Daiter has received from website visitors. The contacts were collected from the emails sent from the website and from phone calls using Call Stats.

Since the launch of the SEO strategy for ericdaiter.com:

Emails to Dr. Daiter from the website visitors increased 100 percent from 5 per month in May 2006 to 10 per month in June 2007.
Phone calls to Dr. Daiter's practice increased 144 percent from 16 per month (May 2006) to 39 per month (June 2007).
Over the last three months, Dr. Daiter has received an average of 41 contacts per month as a result of his website.

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